Now more than ever, real estate agents need to get creative and stay safe when it comes to open houses. In today’s episode I’m sharing a few tips and strategies on how to maximize a virtual open house using Facebook Live.

Please note – please stay safe and abide by all of your local and state rules! When in doubt – ask your broker!

Lessons learned:

• You can do a Facebook Live from your phone or computer. You don't need any fancy software, you don't need a special app.

• As you get a little bit more experienced with Facebook Live and doing virtual open houses, I recommend using a third party platform like Be.Live or Zoom

• Promote your virtual open house in advance on social media and email.

• If doing a Facebook Live from your phone, make sure notifications are turned off.

• Welcome people to your Facebook Live.

• Share 3-5 highlights of the home.

• End with a call to action such as, “If you'd like to see the full virtual tour, send me an email.”

• After your live broadcast - be sure to promote the replay!

Additional resources:

• Video: How to Host a Virtual Open House on Facebook Live

• Upcoming Webinar: How to Host a Virtual Open House Using Facebook Live

• Be.Live

• Zoom

• Video: How to Boost Your Confidence on Camera

• Video: What Should You Say on Facebook Live

• Video: How to Get People to Watch Your Facebook Live

• Video: How to Make the Most of Your Facebook Live Replay

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

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