The Katie Lance Podcast

What makes a great Instagram Reel? It’s not fancy editing, dancing, or trying to go viral.

In this video, I’m breaking down the four things every great Reel needs: hook, value, personality, and a call to action.
Whether you’re a real estate agent, broker, small business owner, or entrepreneur, this simple framework can help you create Reels that stop the scroll AND help people connect with you.

You’ll learn:
– How to create a hook that gets people to stop scrolling
– Why value is about more than simply sharing information
– How your personality and perspective help your content stand out
– Simple calls to action that don’t always involve asking for the sale
– Why you don’t need fancy editing to create effective Reels  

Remember:
Hook = stop
Value = stay
Personality = connect
CTA = what to do next

You don’t need to overcomplicate your Reels. Start with these four things and build from there!

LINKS AND RESOURCES:

🔗 Katie Lance: https://www.katielance.com/

🔗 #GetSocialSmart Academy: https://www.getsocialsmart.com/

🔗 Katie Lance on Instagram: https://www.instagram.com/katielance/

🔗 Katie Lance on YouTube: https://www.youtube.com/katielance

🔗 Katie Lance on LinkedIn: https://www.linkedin.com/in/katielance/

🔗 Katie on FB: https://www.facebook.com/KatieLanceConsulting/

🔗 Free content grid: https://www.katielance.com/contentgrid

🔗 Free resource library: https://www.katielance.com/freebies

ADDITIONAL VIDEOS TO WATCH
🔗 Facebook Business Page Link Limits: 2 Workarounds That Still Work: https://www.youtube.com/watch?v=lbslN9tZ4z4&t=18s

🔗 How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent: https://www.youtube.com/watch?v=LPj7RKmdXhk&t=307s

🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA&t=10s

00:00 What Makes a Great Reel
00:06 Four-Part Reel Framework
00:15 Hook Stop the Scroll
00:28 Value Give a Reason to Stay
00:42 Personality Build Connection
01:10 Call to Action Next Step
01:34 Quick Recap and Outro

Facebook is changing how business pages can share external links – and if you’ve seen the new link-limit pop-up, you may be wondering what to do next.

In this video, I’m sharing what I’m doing instead of paying to upgrade, plus two simple Facebook link-sharing workarounds that are especially useful for real estate agents, brokers and small business owners.

We’ll talk about:
– Why Facebook is limiting external links on business pages
– Why I still recommend keeping your Facebook business page active
– How Facebook Events can help you promote open houses, classes and other events
– How to use Facebook Stories to share clickable links
– A simple Canva workflow for listing Stories
– Why Facebook still matters for real estate marketing, search and visibility
– Why I’m not paying to upgrade right now

Facebook isn’t dead – but the way we use it continues to change. Instead of abandoning your business page, it may be time to adjust your strategy.

Have you seen the Facebook link-limit notification yet? Let me know in the comments – and share any workarounds you’ve discovered!

Want ongoing social media and marketing training for real estate professionals?

Join the #GetSocialSmart Academy:
https://katielance.com/academy

CONNECT WITH KATIE:

🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy

🔗 Learn more about Katie Lance:
https://katielance.com/

🔗 Free #GetSocialSmart Content Grid:
https://www.katielance.com/contentgrid

🔗 Follow Katie on Instagram:
https://www.instagram.com/katielance/

🔗 Connect with Katie on LinkedIn:
https://www.linkedin.com/in/katielance/

🔗 Follow Katie on Facebook:
https://www.facebook.com/katielanceconsulting/

🔗 Subscribe to Katie on YouTube:
https://www.youtube.com/@KatieLance

🔗 Book Katie to speak at your next event:
https://www.katielance.com/speaking

ADDITIONAL VIDEOS TO WATCH:
🔗 My Favorite Content Creation Apps I Use Every Day https://youtu.be/jImf4o4BmA4?si=AjeMmkkP2e2jbYV4

🔗 Realtors: Stop Overcomplicating Facebook | What’s Actually Working in 2026 https://youtu.be/ke3r2s8oo8E?si=k-YWvhMC8dWgkhp7

🔗 Facebook Privacy Post Hoax: Stop Copying and Pasting This Viral Scam https://youtu.be/6TuTvbBs8C4?si=lhYK0IGfp2chN_zv

00:00 Facebook Link Limits
00:44 Why Still Post
01:25 Workaround One Events
02:22 Event Posting Tips
03:11 Workaround Two Stories
03:59 Story Link How To
04:41 Quick Recap Templates
05:19 Final Thoughts Invite
05:50 Academy Outro

Meet Kama Burton – broker/owner, real estate professional, speaker and longtime member of the #GetSocialSmart Academy!

Kama first discovered Katie Lance at WomanUP! in 2019 and has been following, learning and implementing ever since.

In this Academy Member Spotlight, Kama shares how the #GetSocialSmart Academy has helped her become more visible, consistent and confident with social media – especially Instagram.

We talk about:
– Why having access to training replays has been so valuable as a busy broker
– How she went from feeling unsure about Instagram to using Stories, Reels and carousels consistently
– Why simple content often performs better than over-produced content
– How one simple video generated 500+ views
– Why people want to see YOU – not just generic or perfectly polished content
– How Academy coworking sessions have helped her get more done
– Why “done is better than perfect” has changed the way she approaches social media
– Her advice for anyone considering joining the Academy  
One of my favorite reminders from our conversation: Don’t overthink it. Keep it simple and get it done.

Ready to become more consistent and confident with your own social media?

Join the #GetSocialSmart Academy:
https://www.katielance.com/academy

LET'S CONNECT:
🔗 Join the #GetSocialSmart Academy: https://www.katielance.com/academy

🔗 Katie Lance: https://www.katielance.com/

🔗 Connect with Katie on Instagram: https://www.instagram.com/katielance/

🔗 Connect with Katie on LinkedIn: https://www.linkedin.com/in/katielance/

🔗 Connect with Katie on FB: https://www.facebook.com/KatieLanceConsulting/

🔗 Connect with Kama Burton on Instagram:
Instagram: @kamaspeaks

🔗 Check out Katie's free resource library: https://www.katielance.com/freebies

WATCH THESE NEXT:
🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA

🔗 When Knowledge Is Free, What’s Your Value? | AI-Proof Your Real Estate Business: https://www.youtube.com/watch?v=tOXuDDVUEwE

🔗 #GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits: https://www.youtube.com/watch?v=WShTlSfyoCI&t=164s

00:00 Welcome and Introductions
00:25 Why Kama Joined
00:57 Member Benefits and Replays
01:53 Podcast Training Surprise
02:36 Business Impact on Instagram
03:47 Reels and Carousel Breakthroughs
06:05 Keep It Simple and Authentic
06:49 Advice for Joining
07:59 Connect and Final Wrap

How do you stay organized with your social media content without spending hours every week? In this video, I’m sharing three simple ways I organize my content – plus the backup system I use to make sure I never lose what I create.

Having a simple content organization system can make such a difference, especially if you’re a real estate agent or small business owner creating your own social media content.

I’ll walk you through how I keep a running list of content ideas so I always have something to record, how I organize Canva with folders and reusable templates, and how I use albums on my phone to keep my videos, photos and other assets easy to find.

Plus, I’m sharing my monthly backup system. At the end of each month, I move my content off my phone and save it to Dropbox. You could also use Google Drive, iCloud or whatever system works best for you.

Remember – social media is rented ground. We don't own Instagram, Facebook, TikTok or YouTube, which is why it’s so important to save and own the content you work hard to create.

You don’t need a complicated system. You just need a simple one you’ll actually use!

00:00 Content Organization Overview
00:07 Keep a Running List of Content Ideas
00:33 Organize Canva With Folders and Templates
01:30 Organize Videos and Assets With Phone Albums
02:04 Back Up and Own Your Content
02:39 Wrap Up and Next Steps

CONNECT WITH KATIE:

🔗 Learn more about Katie Lance: https://katielance.com/

🔗 Check out the #GetSocialSmart Academy: https://katielance.com/academy

🔗 Free Content Grid: https://www.katielance.com/contentgrid

🔗 Book Katie as a speaker: https://www.katielance.com/speaking

🔗 YouTube: https://www.youtube.com/@KatieLance

🔗 Instagram: https://www.instagram.com/katielance/

🔗 Facebook: https://www.facebook.com/katielanceconsulting

🔗 LinkedIn: https://www.linkedin.com/in/katielance/

VIDEOS TO WATCH NEXT:
🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I&t=13s
🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM
🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8

Want to go deeper with your social media strategy, content planning, video marketing and AI? Join us inside the #GetSocialSmart Academy:

https://katielance.com/academy

Struggling to stay consistent with your social media content – without spending hours every week creating, editing and posting?

The answer may not be creating MORE content. You may just need better systems.

In this video, I’m sharing three simple systems I’ve used for years to stay organized, batch-create content, post consistently and save time.

We’ll talk about:

– How to create a simple system for posting and scheduling your content
– When to post manually vs. schedule ahead
– Tools like CapCut that can make video editing faster and easier
– How to use AI tools like ChatGPT, Gemini and Claude without losing your voice
– Why time blocking is one of the keys to content consistency
– How I break content tasks into daily, weekly and monthly activities
– Why batching content can save you hours throughout the month

You don’t need to spend hours every day on social media. You need a repeatable system that makes it easier to show up consistently – even when business and life get busy.

And remember: AI can help you brainstorm, optimize and work faster, but your audience still wants to hear from YOU – your stories, your opinions, your experiences and your perspective.

Want more social media, video marketing and AI strategies for your real estate business?

Join the #GetSocialSmart Academy:
https://katielance.com/academy

Learn more about Katie Lance:
https://katielance.com/

Subscribe for more social media, video and AI tips for real estate professionals.

CONNECT WITH KATIE:

🏠 Join the #GetSocialSmart Academy:
https://katielance.com/academy

💻 Visit Katie Lance:
https://katielance.com/

📸 Follow Katie on Instagram:
https://www.instagram.com/katielance/

💼 Connect with Katie on LinkedIn:
https://www.linkedin.com/in/katielance/

👍 Follow Katie on Facebook:
https://www.facebook.com/katielanceconsulting/

🎥 Subscribe on YouTube:
https://www.youtube.com/@KatieLance

ADDITIONAL VIDEOS TO WATCH:

🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I

🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM

🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8&t=44s

00:00 Why Systems Matter
00:18 Posting and Scheduling Workflow
01:16 Editing and AI Tools
02:30 Time Blocking for Consistency
03:29 Wrap Up and Next Steps

Do you ever sit down to create content and immediately think, “I have no idea what video to make?"

You’re not alone – and creating video content doesn’t have to be complicated. In this episode of The Katie Lance Podcast, I’m sharing four simple types of videos that real estate agents can keep in their back pocket and rinse and repeat throughout the month.

We’ll talk about:

– Simple B-roll videos you can create from clips already on your phone
– How to create a “day in the life” video without filming every second of your day
– Why an end-of-month recap is one of my favorite low-lift pieces of content
– Why talking directly to the camera is still one of the most powerful things you can do to build trust and generate business
– How batching your videos can make consistency so much easier

Here’s the big reminder: people want to hear from YOU.

AI can help you brainstorm, optimize and save time – but it shouldn’t replace your voice. If you want your content to help you stand out, build relationships and ultimately generate leads, people need to get a sense of who you are and what you’re all about.

You don’t need fancy equipment. You don’t need every video to be perfect.

Done is better than perfect!

Which of these four video ideas are you going to try first?

Resources

💙 Want ongoing social media training, coaching and support? Join us inside the #GetSocialSmart Academy:
https://katielance.com/academy

📸 Connect with me on Instagram:
https://www.instagram.com/katielance/

🎥 Watch more on YouTube:
https://www.youtube.com/katielance

🎁 Grab my free resources:
https://katielance.com/freebies

📅 Download my free Content Grid:
https://katielance.com/contentgrid

🎤 Interested in having me speak at your next event?
https://katielance.com/speaking

What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently?

In this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee.

Deborah and I talk about her journey with social media, what she’s learned through the Academy, and why “done is better than perfect” continues to be such an important reminder.

We also get into something I think a lot of real estate professionals can relate to: social media keeps changing! Deborah shares a funny “reverse aha moment” from our Mastermind when she arrived with a detailed content plan – only to hear me say that my recommendations had evolved. 😄

That’s the reality of marketing today. What worked a few years ago – or even last year – may not be what I recommend today. Being willing to learn, adjust, and keep moving forward is so important.

One of my favorite parts of our conversation is Deborah’s advice for anyone nervous about video. Her suggestion? Start by sending simple birthday videos.

No editing. No posting publicly. No pressure.

Just a quick “Happy birthday!” video sent privately to someone you know.

It’s such a simple way to get used to seeing yourself on camera, hearing your voice, and building the habit of recording video. Think of it as training wheels for video!

In this episode, we talk about:

– Why consistency matters more than perfection
– How the Academy has impacted Deborah’s business and marketing
– The value of community, accountability, and ongoing learning
– Why your social media strategy needs to evolve
– Deborah’s experience attending our Mastermind
– Why investing in yourself can be one of the best investments in your business
– A simple way to start building your video confidence today

Whether you’re brand new to social media or you’ve been creating content for years, I hope Deborah’s story reminds you that you don’t have to have everything figured out.

Start small. Stay consistent. Keep learning.

And remember – done is better than perfect!

CONNECT WITH DEBORAH WEST

Deborah is a Broker Associate serving the Chicagoland area.

Email Deborah:
[email protected]

LISTEN OR WATCH NEXT

Not Feeling Creative? Try These 3 Content Creation Hacks:
https://www.youtube.com/watch?v=q8-LnWERv3o

How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Better Social Media:
https://www.youtube.com/watch?v=rsZPRiPuCeQ&t=132s

My Favorite Content Creation Apps I Use Every Day:
https://www.youtube.com/watch?v=jImf4o4BmA4&t=1s

READY TO GET SOCIAL SMART?

Learn more about the #GetSocialSmart Academy:
https://www.katielance.com/academy

Learn more about our Mastermind:
https://www.katielance.com/mastermind

CONNECT WITH KATIE

Website:
https://www.katielance.com/

Instagram:
https://www.instagram.com/katielance/

YouTube:
https://www.youtube.com/@KatieLance

LinkedIn:
https://www.linkedin.com/in/katielance/

Free resources:
https://www.katielance.com/freebies

Free content grid:
https://www.katielance.com/contentgrid

Interested in having me speak at your next event?
https://www.katielance.com/speaking

#RealEstateMarketing #RealEstateSocialMedia #RealtorMarketing #VideoMarketing #GetSocialSmart

How do you find your voice on social media – especially when it feels like everyone else is already saying the same things?

In this episode, I’m talking about something I believe is incredibly important when it comes to social media, video, personal branding, and even using AI: knowing what YOUR voice actually sounds like.

Finding your voice doesn’t mean coming up with the perfect tagline or trying to create some polished version of yourself. It starts with getting clear about who you are, who you want to work with, what matters to you, and the experiences that have shaped you.

I’m breaking it down into four simple questions you can ask yourself:

• Who do you love working with?
• Who isn’t the right fit for you?
• What matters to you personally and professionally?
• What is your journey, and how did you get to where you are today?

For my real estate friends, this is especially important. There are thousands of agents creating content every day. Your voice, your perspective, your personality, and your experiences are what can help your content stand out.

You don’t need to sound like everyone else. You also don’t need every video to be perfectly polished. The ums, the ahs, your sense of humor, your interests, your stories – those are all part of what makes you human and relatable.

And as we use more AI in our businesses and marketing, I think knowing your own voice is going to become even more important.

If you’ve been struggling with what to post, how to show up, or how to make your content sound more like YOU, this episode is a great place to start.

IN THIS EPISODE:

00:00 Finding Your Voice
00:21 Your Ideal People
00:45 Who Not To Serve
01:02 Values And Interests
01:33 Share Your Journey
01:53 Wrap Up And Engage

🎥 WATCH NEXT:

Map Out Your 12-Month Content Plan:
https://www.youtube.com/watch?v=AcwI_6eZQBU&t=11s

How to Audit Your Social Media:
https://www.youtube.com/watch?v=G20Q4CIS4w8&t=15s

What to Post When You Have Nothing to Post:
https://www.youtube.com/watch?v=lm8PZZa2-kI&t=3s

CONNECT WITH KATIE:

🏡 Ready to get smarter with your social media? Join the #GetSocialSmart Academy:
https://www.katielance.com/academy

🎤 Looking for a keynote speaker for your next real estate event?
https://www.katielance.com/speaker

📲 Follow me on Instagram:
https://www.instagram.com/katielance/

🎥 Subscribe to my YouTube channel for more real estate social media, video marketing, and AI tips:
https://www.youtube.com/katielance

💡 Grab my free social media resources and training:
https://www.katielance.com/freebies

🌐 Learn more about Katie Lance Consulting:
https://www.katielance.com/

ABOUT KATIE LANCE:

Katie Lance is a nationally recognized keynote speaker, social media strategist, author, and founder of the #GetSocialSmart Academy. She helps real estate agents and brokers get smarter about social media, video marketing, content strategy, and AI – without the overwhelm.

What happens when a Realtor goes from feeling nervous about social media to confidently marketing herself online?

In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Debbie Teeter, a Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia.

Before joining the Academy, Debbie was relatively new to social media and had tried marketing services that automatically posted content for her. But she realized something was missing – she wasn’t getting the traction, engagement, or connection she wanted.

That’s when she decided to take a more hands-on approach to her social media marketing.

In our conversation, Debbie shares how the #GetSocialSmart Academy has helped her build confidence, improve her marketing, and continue learning as social media platforms and tools evolve.

We talk about:

✨ How Debbie went from feeling nervous about social media to posting consistently
 ✨ Why automated, generic social media content wasn’t working for her
 ✨ How ongoing education helped build her confidence as a Realtor
 ✨ Why she attends #CoffeeWithKatie almost every week
 ✨ How she uses the Academy’s monthly content calendars and carousel ideas
 ✨ Why Canva Camp is one of her favorite Academy events each year
 ✨ The value of Masterclasses, replays, workbooks, and ongoing training
 ✨ Why community and accessibility matter when learning social media
 ✨ Debbie’s advice for Realtors considering joining the Academy

One thing I especially love about Debbie’s story is that it’s a reminder that you don’t need to grow up with social media to become great at it. You can learn, practice, build confidence, and find a marketing style that feels like you.

Ready to get smarter and more confident with your social media marketing?

👉 Join the #GetSocialSmart Academy:
 https://katielance.com/academy

Connect with Debbie Teeter:

Debbie is a Keller Williams Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia.

Instagram: @debbieteter_realtor
Website: debbieteter.kw.com
Email: [email protected]

Connect with Katie Lance:

📲 Instagram: @katielance
 🎥 YouTube: @KatieLance
 💡 Free resources: https://katielance.com/freebies
 📅 Free Content Grid: https://katielance.com/contentgrid
 🎓 #GetSocialSmart Academy: https://katielance.com/academy
🎤 Book Katie to speak: https://katielance.com/speaking

If this conversation helped you, be sure to like, subscribe, and share it with a Realtor who wants to feel more confident about social media.

How do you build a smart social media strategy if you don’t know what’s already working?

Before you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence.

In this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing, and where you should focus your time moving forward.

You’ll learn:

📍 How to Google yourself and see what potential clients are finding
 📍 Why your social media profiles, photos, bios, links, and brokerage information need to be updated
 📍 How to decide which social media platforms deserve your attention
 📍 Why you don’t need to be everywhere
 📍 How to ask your database where they spend time online
 📍 Which social media analytics actually matter
 📍 How to review your top-performing content from the last 30, 60, and 90 days
 📍 Why reach, engagement, comments, shares, and consistency can help shape your future strategy

This is especially important for Realtors, real estate agents, entrepreneurs, and small business owners who want to create a more intentional social media and content marketing strategy.

Remember: You don’t need more random content. You need to understand what’s working, what isn’t, and what your audience actually wants before you build your plan.

🔗 Learn more about the #GetSocialSmart Academy:
 katielance.com/academy

🎤 Looking for a keynote speaker for your next event? katielance.com/speaking

📲 Connect with me on Instagram: instagram.com/katielance

▶️ Subscribe on YouTube: youtube.com/katielance

🌐 More resources: katielance.com