The Katie Lance Podcast

How can video help you build more confidence, visibility, and connection in your real estate business?

In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member and North Jersey real estate broker associate Betti Russo to talk about her journey with social media, video marketing, confidence, and building a recognizable personal brand.

Betti shares the story of one of her first Facebook Lives – when I encouraged her to step outside during one of our Napa Masterminds, hit the LIVE button, and just go for it. That one moment helped change the trajectory of how she showed up online.

Today, Betti says people regularly tell her, “I see you everywhere.” Her consistency on social media and video has helped her become more visible in her North Jersey community, get more involved locally, teach others, and even walk into listing appointments with greater confidence.

In this conversation, we talk about:

* How Betti went from being afraid of video to confidently showing up on camera
* Why video builds skills that go far beyond social media
* How consistency can make you more recognizable in your local market
* Why authenticity matters more than looking or sounding “perfect”
* How social media can help Realtors build stronger relationships
* The importance of community, connection, and continuing education
* Why Betti has remained a #GetSocialSmart Academy member for years
* How the Academy helps real estate professionals keep up with an ever-changing marketing landscape

One of my favorite reminders from this conversation: Your clients already know what you look and sound like. You don’t need to become someone else to succeed on video. You just need to get comfortable being YOU.

🏡 Ready to get smarter about your social media, video, AI, and marketing?

Join the #GetSocialSmart Academy:
https://www.katielance.com/academy

🎤 Looking for a keynote speaker or social media training for your organization?
https://www.katielance.com/speaking

📲 Connect with me on Instagram:
https://www.instagram.com/katielance

🎥 Subscribe on YouTube:
https://www.youtube.com/katielance

💡 Grab my free social media resources:
https://www.katielance.com/freebies

📲  Connect with Betti: https://www.instagram.com/betti_russo/

#RealEstateMarketing #VideoMarketing #RealtorTips #SocialMediaMarketing #getsocialsmart 

00:00 Welcome and Introductions
00:35 How Betti Found Academy
01:48 Community and Connections
03:04 First Facebook Live Breakthrough
04:45 Business Impact and Confidence
07:22 Camera Mindset Tips
08:07 Why Join and Keep Learning
08:53 Google Business Profile Takeaways
10:35 Where to Connect with Betti
11:12 Final Thoughts and Sign Off

What do you post when you have absolutely nothing to post?

If you’re a Realtor, entrepreneur, or small business owner who knows you need to show up consistently on social media – but some days you just don’t know what to say – this video is for you.

I’m sharing three simple, low-lift content ideas you can use when you’re feeling uninspired, overwhelmed, or just not in the mood to create another piece of content.

In this video, you’ll learn:

* How to turn client, colleague, and local business shout-outs into engaging content
* Why simple B-roll of your neighborhood or community can make great social media content
* How to share what you’re working on without oversharing your personal life
* How to batch simple videos ahead of time
* Why your content doesn’t always have to be promotional
* How to stay consistent without posting every single day

One of my favorite ideas? Give someone else the spotlight.

So much real estate content is “Look at me! Look at my listing! Look at my award!” Instead, highlight a great client, lender, local business, team member, or someone else in your community. Give people their flowers!

And remember: great content doesn’t have to be complicated. Sometimes a 10-second video of your neighborhood, a cup of coffee, or a quick behind-the-scenes look at what you’re working on is enough.

If social media, video, and AI feel overwhelming and you’d like a simpler plan for your real estate business, I’d love to have you inside the #GetSocialSmart Academy.

👉 Join the Academy: https://www.katielance.com/academy

MORE RESOURCES:

🎁 Free social media resources: https://www.katielance.com/freebies
📅 Free Content Grid: https://www.katielance.com/contentgrid
🎓 #GetSocialSmart Academy: https://www.katielance.com/academy
🎤 Book Katie Lance to speak: https://www.katielance.com/speaking
📸 Instagram: https://www.instagram.com/katielance
▶️ YouTube: https://www.youtube.com/katielance

00:00 Nothing To Post
00:03 Client Shout Outs
01:11 Why Shout Outs Work
01:37 Surroundings B Roll
02:05 Add Music And Text
02:45 Share What You're Doing
03:30 Consistency And CTA

Which of these three ideas are you going to try first? Let me know in the comments!

#RealEstateMarketing #SocialMediaTips #ContentIdeas #RealtorMarketing #VideoMarketing

AI can help you write social media captions faster… but if you’re copying and pasting exactly what ChatGPT, Claude or Gemini gives you, people can usually tell.

In this video, I’m sharing how I use AI to help write social media captions while still making sure the finished post sounds like ME.

I’ll walk you through my actual process - from giving AI a video transcript or quick description to reading the caption out loud, shortening it, changing the hook, cleaning up emojis and adding my own personality back in.

You’ll learn:

* How I use ChatGPT to help write social media captions
* Why I never blindly copy and paste AI-generated content
* The read-it-out-loud trick I use before posting
* What I almost always delete from AI captions
* How I personalize hooks and calls to action
* Why adding opinions, personality and imperfections matters
* How to make AI-generated content sound more human
* Why sometimes I skip AI and write the caption myself

AI should help you communicate your ideas - not make everyone sound exactly the same.

The goal isn’t to make AI write like a human. The goal is to use AI as a starting point and then make sure the final content sounds like YOU.

👇 How are you using AI for your captions? Do you edit heavily, use it as a starting point or write everything from scratch? Let me know in the comments!

❤️ If this was helpful, like this video and subscribe for more practical social media, video and AI tips for Realtors and small business owners.

🔗 MORE RESOURCES FROM KATIE:

🏡 Join the #GetSocialSmart Academy:
https://katielance.com/academy

🎁 Grab my free social media resources:
https://katielance.com/freebies

📅 Get my free Content Grid:
https://katielance.com/contentgrid

🎤 Looking for a keynote speaker or social media trainer for your next event?
https://katielance.com/speaking

▶️ Subscribe to my YouTube channel:
https://youtube.com/katielance

📲 Follow me on Instagram:
https://instagram.com/katielance

🌐 Learn more:
https://katielance.com

#SocialMediaTips #AITips #ChatGPTTips #ContentCreation #RealEstateMarketing

00:00 Stop Copy Paste AI
00:20 When To Write Yourself
00:37 Feed AI Your Content
00:53 Read It Out Loud
01:15 Trim The AI Tells
01:40 Hook CTA And PS
02:19 Add Your Texting Voice
03:16 Why Voice Matters
03:41 Ask Viewers And Wrap

What apps do you actually need to create great social media content?

In this video, I’m sharing the content creation apps I use just about every day on my iPhone - from recording and editing videos to creating Reels, organizing B-roll, repurposing content and using AI to speed up my workflow.

The good news? You don't need dozens of apps to create great content!

I’m a big believer in keeping your content creation process simple. Your phone can do a LOT on its own, and a few go-to apps can make creating, editing and repurposing content so much easier.

In this podcst, I share how I use:

📱 DualShot Recorder to record horizontal and vertical video at the same time
🎥 My iPhone camera for quick videos and B-roll
✂️ CapCut for video editing, templates and transitions
📸 Instagram and TikTok's native creation tools
💼 LinkedIn for repurposing short-form video
▶️ YouTube and YouTube Studio for uploading and checking analytics
🎨 Canva for downloading graphics and carousels I've created
🤖 ChatGPT and other AI tools for captions, ideas and content support

I also share some of my favorite simple content workflows - including how I organize B-roll, batch four or five videos at once, turn everyday moments into content and repurpose one video across multiple platforms.

If you're a Realtor, small business owner or content creator who feels like content creation takes way too much time, I hope this gives you a few ideas to simplify your process!

👍 If this video was helpful, like, subscribe and share it with someone who could use it.

CONNECT WITH KATIE:

📲 Instagram: https://www.instagram.com/katielance/
🎥 YouTube: https://www.youtube.com/katielance
🎙️ Watch on YouTube: https://youtu.be/jImf4o4BmA4
💡 Free resources: https://katielance.com/freebies
📅 Free Content Grid: https://katielance.com/contentgrid
✨ #GetSocialSmart Academy: https://katielance.com/academy
🎤 Hire Katie to speak: https://katielance.com/speaking

#ContentCreation #SocialMediaTips #VideoMarketing #RealtorMarketing #ContentCreator

What if the biggest change in your marketing wasn't learning another social media hack... but gaining the confidence to simply show up?

In this #GetSocialSmart Academy Spotlight, Katie Lance sits down with longtime Academy member Joanne Powell, Managing Broker with Berkshire Hathaway HomeServices serving Clark County and Southwest Washington.

Joanne has been part of the #GetSocialSmart Academy since 2019, and in this conversation she shares how consistency, authenticity, and community have transformed not only her marketing—but also her confidence.

You'll hear why she stopped chasing algorithms, how she repurposes content to save time, and why her clients appreciate seeing the real person behind the real estate business.

In this interview you'll learn:
• Why "done is better than perfect" became Joanne's marketing mindset
• How authentic content builds stronger client relationships
• Why engagement isn't the only measure of success
• The power of repurposing your content
• How the Academy community keeps members motivated and learning
• Why consistency beats chasing every new social media trend
• Joanne's advice for Realtors who are thinking about joining the Academy

💬 We'd love to hear from you:
What has helped build your confidence with social media? Let us know in the comments below!

🏡 Connect with Joanne Powell:
🌐 Website: https://jopowellrealestate.com/
📸 Instagram: https://www.instagram.com/joannepowell_realtor/

Katie's Resources and Links:
👇 Learn more about the #GetSocialSmart Academy:
https://www.katielance.com/academy

🎁 Get my FREE Content Grid:
https://www.katielance.com/contentgrid

🌐 Website:
https://www.katielance.com

🎤 Hire Katie to Speak:
https://www.katielance.com/speaking

📸 Instagram:
https://www.instagram.com/katielance

👍 Facebook:
https://www.facebook.com/katielanceconsulting

💼 LinkedIn:
https://www.linkedin.com/in/katielance

▶️ Subscribe for weekly practical social media, AI, Canva, YouTube, and marketing strategies to help you build relationships, stay consistent, and grow your real estate business.

00:00 Welcome and Introduction
00:29 How Joanne Found Academy
01:03 Community and Learning Benefits
01:55 Confidence and Authentic Marketing
03:16 Content Calendar and Repurposing
04:21 Advice for Fence Sitters
05:12 Learning Mindset and Mastermind
06:00 Connect with Joanne and Wrap Up

#GetSocialSmart #RealEstateMarketing #Realtor #SocialMediaMarketing #KatieLance

Did you know you can now link one Instagram Reel to another?

This new Instagram feature is simple to use, but most people have no idea it's there. In this video, I'll show you exactly how to link a Reel during the publishing process, why it matters, and how it can help keep people watching more of your content.

Instead of creating random one-off posts, think about your Reels like a playlist. When you connect related videos together, you create a better experience for your audience and give people another reason to stay on your profile.

In this video you'll learn:
• How to use Instagram's new Link Reel feature
• Where to find it when publishing a Reel
• Why linking related videos can increase engagement
• How to create content that works together
• Simple ideas for Realtors, business owners, and entrepreneurs

If you're looking for practical social media tips that actually save you time, you're in the right place!

👇 Did you know about this feature? Let me know in the comments!

⭐ Free Content Grid:
https://www.katielance.com/contentgrid

❤️ Join the #GetSocialSmart Academy:
https://www.katielance.com/academy

🎤 Book Katie to Speak:
https://www.katielance.com/speaking

📸 Instagram:
https://www.instagram.com/katielance

💼 LinkedIn:
https://www.linkedin.com/in/katielance

🌐 Website:
https://www.katielance.com

Don't forget to like this video, subscribe, and share it with someone who could use this tip!

00:00 Link Reels Feature
00:04 How to Link a Reel
00:32 Choosing Related Reels
00:54 Build a Content Playlist
01:25 Why It Boosts Views
01:40 New Update and CTA
01:56 About Katie Lance
02:13 Final Thoughts

Feeling like social media has become a full-time job?

In this episode of The Katie Lance Podcast, I sit down with my longtime friend Kelly Noble Mirabella to talk about her new book, The No Burnout Batching System, and how Realtors can create consistent content without working around the clock.

Kelly shares the exact mindset and systems that helped her recover from burnout, build a four-day workweek, and create months of content in advance—all while growing her business.

If you've ever felt overwhelmed trying to keep up with social media, this conversation is packed with practical ideas you can implement right away.

In this episode we discuss:

• Why working harder isn't the answer to better marketing
• The content batching system every Realtor should use
• How to create a month of content in just one or two days
• The biggest mistakes agents make with social media
• Why you don't need fancy equipment or perfect videos
• Building a library of local B-roll
• Creating content that actually helps buyers and sellers
• Using AI to speed up content creation—without sounding like AI
• How to create better hooks and scripts with Claude and ChatGPT
• Why your niche matters more than ever
• Setting boundaries that help you avoid burnout
• The power of planning ahead and staying consistent

One of my favorite reminders from Kelly:

"Consistency and frequency are not the same thing."

You don't need to post every day. You need a simple system you can actually stick with.

⭐ Connect with Kelly Noble Mirabella
Book: https://a.co/d/08BHv2GF
Website: https://www.stellarmediamarketing.com
Instagram: https://instagram.com/stellar247
Content Media Day package: https://www.stellarmediamarketing.com/content-media-day

👇 Ready to simplify your social media?
Join the #GetSocialSmart Academy: https://www.katielance.com/academy

📥 Download my FREE Content Grid:
https://www.katielance.com/contentgrid

🎤 Hire me to speak:
https://www.katielance.com/speaking

📚 Free Resources:
https://www.katielance.com/freebies

Did you know you can now reorder your Instagram grid without editing, deleting, or pinning your posts?

This is one of my favorite Instagram updates because it gives you more control over how your profile looks when someone visits your page. Instead of being stuck with the order you originally posted, you can now move your best-performing content, organize a series, highlight evergreen posts, or push older content further down your grid.

In this video, I'll show you exactly how to use Instagram's Reorder Grid feature, where to find it, and why I think every Realtor, entrepreneur, and small business owner should be taking advantage of it.

You'll learn:
 • How to reorder your Instagram grid step-by-step
 • Where to find the Reorder Grid feature
 • How to move posts without editing or pinning them
 • Why bringing older content back to the top can increase engagement
 • How to organize educational content, listings, and personal posts
 • What to do if you don't see the feature yet

One of my favorite strategies is moving older posts that already performed well back into my top 9-12 posts. It's an easy way to give great content a second life without creating anything new.

Watch this episode on YouTube: https://youtu.be/GDyD3wO5eac

Have you tried reordering your Instagram grid? Let me know!

👇 Helpful Resources

🎁 Free Content Grid:  https://www.katielance.com/contentgrid

❤️ Join the #GetSocialSmart Academy: https://www.katielance.com/academy

🎤 Hire Katie to Speak: https://www.katielance.com/speaking

📺 Subscribe on YouTube: https://www.youtube.com/@KatieLance

📸 Follow me on Instagram: https://www.instagram.com/katielance

🌐 Website: https://www.katielance.com

If you found this helpful, be sure to like this video, subscribe, and share it with someone who wants to work smarter on Instagram!

Starting a real estate business can feel overwhelming—especially when you're trying to figure out social media, video marketing, and how to stand out online.

In this #GetSocialSmart Academy Spotlight, I sit down with Academy member Barbara Farrand, a Realtor serving Fort Myers, Naples, Bonita Springs, and Southwest Florida.

Barbara shares what led her to join the Academy, how she went from feeling shy on camera to confidently creating content, and why embracing the mindset that "done is better than perfect" completely changed her approach to marketing.

In this interview we discuss:

✅ What inspired Barbara to join the #GetSocialSmart Academy
✅ Building confidence with social media and video
✅ Why community and accountability matter
✅ Learning to stop chasing perfection
✅ Creating authentic content that builds relationships
✅ Practical marketing strategies for Realtors
✅ Why Barbara believes the Academy has been one of the best investments in her business

If you've ever felt overwhelmed by social media or unsure where to start, I think you'll really relate to Barbara's story.

⭐ Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy

🎁 Grab my FREE Content Grid: https://www.katielance.com/contentgrid

🎤 Interested in having me speak at your next event? https://www.katielance.com/speaking

📺 Subscribe on YouTube: https://www.youtube.com/@katielance

📸 Follow me on Instagram: https://www.instagram.com/katielance

💼 Connect on LinkedIn: https://www.linkedin.com/in/katielance

🌐 Visit my website: https://www.katielance.com

🌐 Connect with Barbara here:
https://www.instagram.com/farrand_barbara
https://www.facebook.com/barbara.farrand.58
[email protected]

With so many new AI tools launching every day, it can feel like everyone wants another monthly subscription.

So, what is actually worth paying for?

In this video, I’m sharing the AI tools I currently pay for as a small business owner and content creator – including ChatGPT, Gemini, Canva, Descript, CapCut and a few platforms that have AI features built into them.

I’m also sharing how I use these tools in my business, which AI features save me the most time and why I’m not paying for every popular tool on the market.

For me, AI is not about replacing my voice, my content or my creativity. It is about saving time, improving the content I am already creating and helping me work more efficiently while still showing up as myself.

In this video, we’ll talk about:

• Why I continue to pay for ChatGPT
• How Gemini fits into our Google Workspace
• The Canva AI tools I use most often
• How Descript saves me hours editing videos and podcasts
• Whether CapCut counts as an AI tool
• The AI features included in Kajabi and Zoom
• Why I am not currently paying for Claude
• The difference between creating with AI and optimizing with AI
• Why you should never blindly copy and paste AI-generated content
• The importance of discernment when using AI for your marketing

I would love to hear from you: Which AI tools are you currently paying for? Which ones are completely worth the investment – and which ones have you canceled?

Also, should I finally upgrade to the paid version of Claude? Send me a DM!

Want help creating a social media and AI strategy that still sounds and feels like you? Join us inside the #GetSocialSmart Academy!

❤️ Join the #GetSocialSmart Academy: https://katielance.com/academy

📅 Download my free Content Grid: https://katielance.com/contentgrid

🎤 Hire me to speak at your next event: https://katielance.com/speaking

🎥 Subscribe to my YouTube channel: https://www.youtube.com/@KatieLance

📲 Follow me on Instagram: https://www.instagram.com/katielance

🌐 Learn more: https://www.katielance.com
📺 Watch this episode here: https://youtu.be/W_3mOq59jWk