The Katie Lance Podcast

What if one of the most powerful marketing tools for your business isn't another social media post? In this episode of The Katie Lance Podcast, I'm joined by public relations expert, author, and founder of Rembrandt Communications, Melanie Rembrandt. We dive into how Realtors and entrepreneurs can use public relations, personal branding, and an often-overlooked strategy – mini books – to build credibility, stand out in a crowded market, and create more opportunities for their business.

Melanie shares practical ways to leverage PR as a local expert, connect with media outlets, and position yourself as the go-to resource in your community. We also discuss why authenticity matters more than ever in the age of AI and how a simple mini book can become a powerful tool for marketing, lead generation, and relationship building.

In this episode, you'll learn:

✔️ Why Realtors have a unique advantage when it comes to PR and media exposure

✔️ How to become a trusted local expert and resource

✔️ Common PR mistakes that can hurt your visibility

✔️ The power of mini books and how they can help you stand out

✔️ Why credibility and authority matter more than ever

✔️ How to repurpose existing content into valuable marketing assets

✔️ The importance of having a marketing strategy behind your content

If you're looking for creative ways to differentiate yourself, build trust, and attract more opportunities, this episode is packed with practical ideas you can start implementing right away.

🔗 Interested in learning more about creating your own mini book?
Visit:
https://rembrandtwrites.com/ghostwritingbooks/

🔗 Connect with Melanie:
https://rembrandtwrites.com

🔗 Learn more about the #GetSocialSmart Academy:
https://www.katielance.com/academy

🔗 Connect with Katie:
https://www.katielance.com

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Affiliate Disclosure: Some links shared may be affiliate links, which means I may earn a commission if you choose to purchase through them, at no additional cost to you. I only recommend products, services, and resources I genuinely believe can help you and your business.

What happens when you surround yourself with smart, supportive, growth-minded people who truly want to see you succeed? In this episode, Katie shares a behind-the-scenes look at the impact of the #GetSocialSmart Mastermind and why community, accountability, and practical implementation can completely transform your business. (This is a replay of a webinar we hosted recently!)

You’ll hear reflections from a returning attendee who doubled her business, completed her 12-month plan, and shared why this experience feels so different from traditional conferences and events. If you’ve been craving more clarity, connection, and momentum in your business, this episode is for you.

Watch this podcast on YouTube here >>

Additional links:

Learn more about the #GetSocialSmart Mastermind
Join the #GetSocialSmart Academy

Grab my free content grid

Follow me on Instagram

What if the real key to success in real estate and business today isn’t another app, algorithm, or AI tool… but community?

In this episode of The Katie Lance Podcast, Katie shares reflections and takeaways from a recent #CoffeeWithKatie Community Zoom inside the #GetSocialSmart Academy and why meaningful relationships matter more than ever in 2026.

From Facebook and Instagram strategies to collaboration posts, engagement tips, and building intentional connections online and offline, this episode is a reminder that social media is still about people.

Katie also shares:
 ✔ Why Realtors are feeling overwhelmed with social media
 ✔ How to be more intentional with engagement on Facebook and Instagram
 ✔ Why community and relationships are your biggest advantage
 ✔ The power of collaboration content on Instagram
 ✔ Why “commenting not just contenting” matters
 ✔ How local community involvement can grow your business organically
 ✔ Reflections on celebrating 10 years of the #GetSocialSmart Academy

If you’ve been craving more connection, support, accountability, and community in your business, this episode is for you.

🎓 Learn more about the #GetSocialSmart Academy

📱 Follow Katie on Instagram

📺 Subscribe on YouTube
 

What does it really take to build a luxury brand that stands the test of time? In this episode of the The Katie Lance Podcast, I sit down with Christophe Choo for a candid conversation about luxury real estate, branding, social media, mindset, relationships, and authenticity. Christophe shares how he strategically built his business in Beverly Hills by truly living the lifestyle, building meaningful relationships, embracing video and social media early on, and staying grounded in gratitude and personal growth. 

We also talk about AI, content creation, creating a sanctuary at home and work, and why “done is better than perfect” is still one of the best pieces of advice for entrepreneurs today. This episode is packed with practical wisdom, inspiration, and behind-the-scenes stories from one of the most recognizable names in luxury real estate. 

In This Episode:

•  How Christophe built an authentic luxury real estate brand over decades 
•  Why relationships and experiences matter more than flashy marketing 
•  Thoughts on AI, video marketing, and staying authentic online 
•  The importance of mindset, gratitude, affirmations, and protecting your energy 
•  Why “done is better than perfect” when it comes to content creation 

Connect with Christophe Choo:
Instagram
YouTube
Website

Resources:
🎓#GetSocialSmart Academy
📅 Free Content Grid
📺 YouTube
❤️ Instagram - connect with Katie

In this episode of the The Katie Lance Podcast, Katie shares key takeaways from her recent live Facebook Masterclass and breaks down what’s actually working on Facebook for real estate agents in 2026. From the difference between personal profiles and business pages to why relationship-building still matters more than ever, this episode is packed with practical, simple strategies to help you stay visible without feeling overwhelmed. Katie also shares tips on Facebook Reels, engagement, community-building, and how to use Facebook more intentionally to stay top of mind with clients and referrals.

Resources Mentioned:
💻 Facebook Masterclass

🎓 Join the #GetSocialSmart Academy
📅 Free Content Grid: Free Content Grid
📺 Subscribe on YouTube
❤️ Connect on Instagram

In this episode of the The Katie Lance Podcast, Katie sits down with New York City Real Estate Broker, Steve Halpern to talk about what it really takes to stand out in today’s competitive real estate market. From his background as a touring musician and producer to becoming a top NYC Realtor, Steve shares how creativity, storytelling, branding, and authenticity have shaped his business and helped him build a standout presence in luxury real estate. 

They dive into video marketing, emotional connection, team culture, taking creative risks, and why agents don’t need to copy everyone else to succeed. This conversation is packed with inspiration and practical takeaways for anyone looking to bring more personality, creativity, and confidence into their marketing and business.

Additional Resources & Links Mentioned:

🎓 Join the #GetSocialSmart Academy
📅 Free Content Grid
📕 18-Month Social Media Planner
📺 Subscribe on YouTube
❤️ Connect on Instagram

Connect with Steve Halpern:

🏙️ Instagram
🏡 The Halpern Team

If Facebook has felt confusing or like it’s not working the way it used to, this episode breaks down what’s actually working right now in 2026. You’ll learn how to shift from posting just to post into building real connections, why your personal profile matters more than ever, how short-form video is driving reach, and simple ways to create engagement without overthinking it. 

If you’re a real estate professional looking to simplify your Facebook strategy and stay consistent without the overwhelm, this episode is for you - and if you want to go deeper, you can grab the full training replay below. 

Links mentioned:
Facebook Training Replay
Join the #GetSocialSmart Academy
Academy login
Free resources
Connect on Facebook

If YouTube has been on your list but you’re not sure where to start, this episode breaks it down in a simple, doable way. I’m sharing key takeaways from my recent YouTube Masterclass, including what to post, how to get found with local and niche content, and how to stay consistent without overcomplicating the process.

The big shift? You don’t need to go viral  -  you just need to show up when people are searching. With the right strategy, YouTube can help you build your brand, stay top of mind, and generate opportunities over time!

🔗 Links Mentioned

🎥 YouTube Masterclass Replay + Workbook
 

🎓 #GetSocialSmart Academy

📺 Subscribe on YouTube
 

📸 Let's connect on Instagram

📝 Free resource library

If video editing has been slowing you down… this episode is for you.

In this episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie training all about simple video editing for busy real estate agents. Because let’s be honest - most agents know they should be creating video… but the editing part? That’s where things get stuck.

I’m breaking down a few of the biggest takeaways from the class, including how to simplify your workflow, save time, and create polished videos without overthinking every step.

In this episode, we cover:
 • A simple 5-step video editing workflow
 • The “3 cuts” that instantly improve your videos
 • How to film smarter to make editing easier
 • How to turn one video into multiple pieces of content
 • Easy tools like CapCut and Descript to speed things up

If you’ve been feeling overwhelmed with video… this will give you a practical, doable approach to finally get consistent. 

🎥 Want the full training? The replay is available now and goes much more in-depth with step-by-step demos, examples, and a complete system you can follow.

👉 Grab the replay here >> or, join the #GetSocialSmart Academy for all of our training and resources!
Questions? DM me!

If video feels awkward or you never know what to film… this will help. In this episode, I’m breaking down one of the easiest ways to create video content without the pressure of being on camera -  using simple B-roll.

B-roll is all about capturing the “in-between” moments of your day - and when you know what to look for, it becomes one of the fastest ways to create engaging, consistent content.

In this quick training-style episode, you’ll learn:
 • What B-roll actually is (in simple terms)
 • Easy B-roll ideas you can film today
 • How to make your videos feel natural (not forced)
 • How to turn a few clips into multiple pieces of content
 • Why you don’t need to be on camera all the time

If you’ve been overthinking video or putting it off… this is your starting point. Want the full 75-minute class + bonuses (slides + B-Roll Playbook for Realtors)? Click here to grab the replay >>

🔗 Resources:
Join the #GetSocialSmart Academy
Free Content Grid
18-Month Social Media Planner
Subscribe on YouTube
Follow on Instagram