What does it really take to build a luxury brand that stands the test of time? In this episode of the The Katie Lance Podcast, I sit down with Christophe Choo for a candid conversation about luxury real estate, branding, social media, mindset, relationships, and authenticity. Christophe shares how he strategically built his business in Beverly Hills by truly living the lifestyle, building meaningful relationships, embracing video and social media early on, and staying grounded in gratitude and personal growth. 

We also talk about AI, content creation, creating a sanctuary at home and work, and why “done is better than perfect” is still one of the best pieces of advice for entrepreneurs today. This episode is packed with practical wisdom, inspiration, and behind-the-scenes stories from one of the most recognizable names in luxury real estate. 

In This Episode:

•  How Christophe built an authentic luxury real estate brand over decades 
•  Why relationships and experiences matter more than flashy marketing 
•  Thoughts on AI, video marketing, and staying authentic online 
•  The importance of mindset, gratitude, affirmations, and protecting your energy 
•  Why “done is better than perfect” when it comes to content creation 

Connect with Christophe Choo:
Instagram
YouTube
Website

Resources:
🎓#GetSocialSmart Academy
📅 Free Content Grid
📺 YouTube
❤️ Instagram - connect with Katie