Doctor Frank is diagnosing and prescribing a solution to the following brand-related ailment question from Dan in Australia:

“My real estate team is considering a rebrand for our business. We do understand that this will likely mean changing a lot of our touchpoints like our website, office signage and printed collateral like our for-sale boards. But do we roll it out all at once or can it be done staggered over time?”

Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

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