Dive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and convert visitors into clients.

Timeline Summary:

• [00:00:16] Defining a Fitness Website Audit.
• [00:01:00] The Importance of Website Visibility on Google.
• [00:02:28] Lifespan of Online Content.
• [00:06:24] Technical Aspects of a Website.
• [00:08:20] Search and Discoverability.

Key Takeaways:

1. Technical Aspects: The foundation of your website. Tools like GTmetrix and Google PageSpeed can help gauge your site's performance. Aim for an 'A' grade on GTmetrix and above 90% on Google PageSpeed for desktop.
2. Search and Discoverability (SEO): Ensure your website is discoverable. If your business isn't showing up on Google when you search for relevant keywords, there's a problem.
3. Content and User Experience: Your website should clearly convey what you do, who you serve, and what the visitor should do next within the first three seconds. Avoid clutter and ensure a clear call to action.

Websites and Links Mentioned:

• GTmetrix
• Google PageSpeed
• Strength Matters Audit

Quotes:

"Building a website is straightforward. The hard part is the technical side of things, to make it get found." - James Breese

"91% of web content does not get found by people on Google." - James Breese

"You have three seconds to make an impression on your website visitor." - James Breese

"A personal training market is not a competitive market on Google." - James Breese

"It's less of a website issue, it becomes more of a you problem." - James Breese

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