Most reps treat discovery like a checklist. But if your prospects feel interrogated – or worse, sold to – they’re not opening up.

Tom Slocum, founder of The SD Lab, talks about how to run a discovery call that builds trust fast and uncovers the truth behind a buyer’s needs. You’ll get tactical strategies for before, during, and after the call, and learn how to lower the prospect’s guard, open with confidence, and dig into root pain without pressure.

Walk away with a proven framework to make every discovery call more human – and more effective.

You'll Learn:

• How to prep for mid-market and enterprise calls
• Talk tracks that lower buyer resistance fast
• Follow-up steps that keep momentum alive

The Speakers:

Will Aitken and Tom Slocum

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