I sit down with Kyle Lacey, CMO of Jellyfish.

We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.

Listen here:

* On the website

* On Spotify

* Or Apple Podcasts

* You can listen on any other podcast directory too.

PS:

I’ve started a strategic marketing consultancy firm called B2B Better.

Want to book a free, no-strings-attached strategy call? Just click this link.

Or visit my website at www.b2b-better.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com