In this episode I spoke with David Fraser the founder of Ready10, a PR agency in London. You’ll learn about what PR really is, and how you should go about crafting a high performance PR strategy.

David Fraser is founder and Managing director of Ready10, the current PRCA Agency of the Year and whose clients include McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs. David set up the agency after 12 years at Frank PR, where he went from work experience to Deputy Managing director. For a decade, David was Lord Sugar’s personal publicist as well as directing PR campaigns for a number of household names and brands. As well as running one of the industry’s most talked-about young agencies, David is also a keen podcaster and is founder and host of the award-winning QPR Podcast.