Google is dominant. Google is the beast your industry’s 800lb. gorillas have nightmares about. They’re incredibly strong. But Google’s strength is incredibly brittle. In theory, Google could fail tomorrow. They’re a one-product company. They the vast majority of their revenues from one product: Advertising. What if they went away tomorrow? How could you run your business if Google didn’t exist?

While that might sound far-fetched, it’s not crazy to think about how to end your dependency on Google. Or Amazon. Or Facebook, Expedia, OpenTable, or whomever else you depend on today. In fact, it’s critical for you to think about how you could run your business if these giants didn’t exist.

How can you do that? How can you run your business as if Google didn’t exist. The latest Thinks Out Loud takes a look for you. Want to learn more? Here are the show notes for you:

Relevant Links — How To Run Your Business As If Google Didn’t Exist (Thinks Out Loud Episode 298)

* Alphabet Inc (GOOG) (GOOGL) Q2 2020 Earnings Call Transcript

* Amazon (AMZN) Q2 2020 Earnings Call Transcript

* Google is paying Apple billions each year – but perhaps not for much longer | TechRadar

* Four Questions Your Business Needs to Ask Right Now (Thinks Out Loud Episode 297)

* Two Key Steps Towards Digital Transformation (Thinks Out Loud Episode 295)

* A Digital Transformation First Step: What You Can Do Right Now (Thinks Out Loud Episode 294)

* Airbnb’s New Strategy: Living Without Google — The Information

* Stop Outsourcing Your Sales & Marketing to Gatekeepers Like Google (Thinks Out Loud Episode 257)

* Why Google Keeps Winning.