In Episode 34 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTube’s latest feature for small channels, and powerful tools to make managing your website easier than ever!

If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTube’s new "Hype" feature helps small creators stand out, and reveal some innovative apps to enhance your web content strategy.

Are you hesitant to share client success stories because competitors might use them to poach your customers? 🤔

Jonny and Pascal share best practices to:

• Anonymise key details while preserving credibility and trust.
• Use industry or sector descriptions instead of full client names and logos.
• Leverage SEO to prevent plagiarism and establish content ownership.

They also discuss how to build stronger client relationships that dissuade competitors from targeting your customers.

YouTube’s CEO has announced a new feature designed to help small creators gain visibility! 🏆

We break down how the Hype feature works, including:

• What is Hype?
• How can creators encourage viewers to hype their content?
• Could this approach expand to platforms like Google Maps and LinkedIn?

Discover why this update could be a game-changer for small businesses using YouTube for marketing.

🚀 Pascal’s Pick: NotebookLM by Google

• Automatically summarises your website content and gives you AI-generated feedback.
• Provides written and audio summaries to help you understand how visitors perceive your site.

🎯 Jonny’s Pick: Storylane.io

• Create interactive product demos in under 10 minutes.
• Boost engagement and conversions with polished, guided demonstrations for your SaaS or online product.

• Jonny’s CTA: Focus on Voice Search Optimisation.
• Adapt your content for conversational queries that smart speakers and virtual assistants understand. Use long-tail keywords to capture search intent and voice-based questions.
• Pascal’s CTA: Create a Targeted FAQ for Your Products/Services.
• Use AI tools to identify common customer questions, objections, and concerns. Craft in-depth FAQ content that aligns with SEO trends and improves your search rankings.

🔹 How do I protect my website’s case studies from competitors?

🔹 How does YouTube’s new Hype feature work and how can it benefit small channels?

🔹 What tools can help me manage my website more effectively?

🔹 How can I optimise my content for voice search queries?

🔗 NotebookLM by Google

🔗 Storylane.io

🔗 TubeBuddy’s YouTube Hype Feature Overview