Dr. Joe Trahan, a 30+ year PR pro, retired Lt. Col and media trainer for more than 3,000 people a year, shares his ethics insights in a captivating interview. He discusses:

• How to save your soul when you are in an unethical company
• How fake news is eroding public trust
• Why public relations professionals and PRSA need to be stronger advocates for our profession
• The importance of standing up for what you believe in even in the face of unspeakable threats of violence