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"I think the lesson that I'm only just learning...is how to say no with grace...and I've been the guy who has said yes more often that no. And it's gotten me into a rough position where I've over extended myself, my team, my resources...and that doesn't leave anybody where they need to be." Keith Jones

Keith is a SaaS veteran who has gone the full circle, from ops to sales and back to ops. A start-up warrior through and through, Keith is now at his fifth-venture backed company, running go-to-market systems at Mural.

Keith also runs a non-profit community called Ride and Raise, organizing virtual athletic events every month and raising money for some amazing causes.

Tune in to hear the lesson of saying no, and pick up many other great tips in this episode of The Revenue Architect.

Connect with Keith: https://www.linkedin.com/in/revenueoperations/ (https://www.linkedin.com/in/revenueoperations/) (we LOVE this LinkedIn public URL!)

Connect with Jeff: https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30