In this episode of How to Scale a Business, Brianna Greenspan—author, genetics consultant, and CEO of Brianna Greenspan International—reveals how scaling with heart, integrity, and intentionality creates sustainable success. Born with a chronic illness and shaped by adversity, Brianna shares how self-leadership, conscious reflection, and asking the right questions became her ultimate growth tools. She discusses the real science behind wellness, how she “fails fast and pivots faster,” and why traditional hustle culture often leads to burnout. From skipping pop culture to leading a wellness village in a Las Vegas casino, Brianna brings a bold, evidence-based approach to growth mindset, leadership, and business evolution. If you’re looking for a soulful yet strategic roadmap to scale, this conversation is a must-listen.

Chapters:

• 00:00:00 - Kicking Off with Purpose and Presence
• 00:00:32 - Why Scaling with Heart Actually Works
• 00:01:24 - Success Starts on the Inside
• 00:03:56 - From Chronic Illness to CEO
• 00:06:28 - Protecting Your Time Like Your Life Depends on It
• 00:10:17 - Self-Care Is the Strategy
• 00:20:55 - The One Question That Changes Everything
• 00:24:30 - Where to Find Me + A Final Invitation

Links And Resources:

• Website
• Brianna Greenspan on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Scaling a remote business isn’t just about growth—it’s about creating operational clarity and building systems that don’t depend on the founder. In this episode, Hector sits down with operations strategist Madi Waggoner to unpack the L.I.F.T. Framework, a powerful four-part system focused on Leadership, Infrastructure, Fuel, and Team. Madi shares real-world tactics for overcoming founder bottlenecks, setting up trust-building weekly reports, and using tools like Slack and Asana the right way. If you’ve been “driving blind” without KPIs or overwhelmed by constant communication breakdowns, this episode offers a practical roadmap to scale with clarity.

Chapters:

• 00:00:00 - Meet Madi Waggoner: Scaling Expert Extraordinaire
• 00:01:16 - From Tech Startups to Ops Success: Madi's Journey
• 00:02:48 - Unlocking Business Growth: Why KPIs Matter
• 00:08:28 - The Secret to Building High-Performing Teams
• 00:12:33 - Discover the L.I.F.T. Framework for Scaling Success
• 00:19:14 - Picking the Perfect Tools for Remote Teams
• 00:26:52 - Madi’s Final Wisdom: How to Scale with Ease

Links And Resources:

• Building Remote Website
• Madi on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Eric Collett — CEO of A Mind For All Seasons — reveals how entrepreneurs can upgrade their operating system by mastering brain health fundamentals. Drawing on decades of experience reversing cognitive decline, Eric unpacks why your brain is your tool in the knowledge economy and how sleep, stress management, nutrition, and cognitive training sharpen your thinking like a hardware upgrade. Discover why neuroplasticity is your secret edge, what myths are sabotaging your performance, and how to scale smarter with a sharper mind.

Chapters:

• 00:00:00 - Meet Eric Collett and Kickoff
• 00:00:26 - From Unexpected Beginnings to Brain Health
• 00:02:38 - Founding the Company and Meeting His Partner
• 00:03:15 - Creating Practical Tools for Sharper Minds
• 00:03:48 - Why Brain Health Changes Everything
• 00:07:01 - Busting Common Brain Health Myths
• 00:09:47 - Simple Daily Habits for a Stronger Brain
• 00:13:18 - How Food and Supplements Boost Your Brain
• 00:20:39 - The Hidden Impact of Stress and Dental Health
• 00:21:25 - Final Takeaways and Action Steps

Links And Resources:

• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, Dr. Lani Jones—clinical psychologist, executive advisor, and founder of HBL Advisory Group—joins host Hector Santiesteban to explore how internal growth fuels scalable success. Drawing from her transition out of corporate healthcare and into entrepreneurship, Dr. Jones unpacks the powerful role of emotional intelligence, communication, and self-leadership in building high-performing teams. She challenges the notion that employee wellness is just “corporate fluff” by showing its direct impact on retention, productivity, and profitability. Whether you’re leading a small team or scaling a growing company, this conversation reveals how investing in yourself and your people is not just good practice—it’s smart business.

Chapters:

• 00:00:00 - Kicking Off: Meet Dr. Lani Jones
• 00:00:24 - From Burnout to Bold Business Moves
• 00:01:39 - Blending Psychology with High-Impact Leadership
• 00:02:05 - Why Team Wellness Is a Profit Strategy
• 00:02:32 - Inner Work That Drives Outer Growth
• 00:03:34 - Scaling Pains: What’s Holding You Back
• 00:07:30 - Letting Go of Control to Grow
• 00:20:16 - Communication and Clarity: The CEO Superpowers
• 00:22:11 - Final Wisdom and Where to Learn More

Links And Resources:

• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M CEO looking for more presence and fulfillment, this episode dives deep into the inner architecture of success. Plus, Cassie reveals how she’s using AI as her co-founder to scale with soul, and offers three powerful questions to help leaders rewrite their story and unlock exponential growth.

Chapters:

• 00:00:00 - Meet Cassie & the Real Reason You’re Stuck
• 00:01:10 - What It Means to Be a Visionary Guide
• 00:03:27 - Your Next Level Requires a New Identity
• 00:06:03 - The Subtle Signs You’ve Outgrown Your Current Role
• 00:07:21 - When Business Growth Demands Personal Evolution
• 00:09:29 - Why Identity Is Your Greatest Business Lever
• 00:15:17 - The 3 Questions That Transform Everything
• 00:19:12 - How Cassie Uses AI as Her Creative Co-Founder
• 00:23:31 - Final Sparks of Insight for Scaling with Soul

Links And Resources:

• Website
• Cassie Shea on LinkedIn
• Aligned Freedom Assessment: Available via homepage ("Ready to Get Aligned" prompt)
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.

Chapters:

• 00:00:00 - From Food Service to $25M
• 00:01:03 - The Accidental Marketer
• 00:03:06 - Launching a Purpose-Driven Agency
• 00:04:29 - The #1 Marketing Mistake
• 00:05:43 - How to Build a Brand Tribe
• 00:11:44 - Proven Frameworks That Actually Work
• 00:17:07 - The G.R.O.W.T.H. Formula Revealed
• 00:23:53 - Scaling Secrets & Final Takeaways

Links And Resources:

• Website
• Jon Logan on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Wes Chyrchel—fractional COO, consultant, and author—joins Hector to unpack the real operational backbone behind successful scaling. With over 27 years of experience turning vision into execution, Wes breaks down how founders can escape the chaos of doing it all and move into their zone of genius. From crafting goal-driven strategies to choosing the right KPIs and daily actions, Wes reveals how small, consistent reps—just like in fitness—build scalable, sustainable companies. He also explores how AI is reshaping organizational structure and why creating multiple income streams is no longer optional. Whether you're a startup founder stuck in the weeds or a seasoned CEO preparing for acquisition, Wes delivers practical, battle-tested insights for building the systems that make big ideas actually work.

Chapters:

• 00:00:00 - Meet Wes: The Scaler Behind the Curtain
• 00:00:27 - Why Every Visionary Needs a Bulldozer
• 00:02:04 - From Laid Off to Launching 7-Figure Systems
• 00:03:28 - The Pain Points Founders Don’t Talk About
• 00:05:46 - Scale Math: Goals + KPIs = Growth
• 00:08:20 - The Founder’s Greatest Obstacle: Control
• 00:19:58 - When the Economy Shifts, Do You?
• 00:25:18 - Your Org Chart Is About to Be Replaced by AI
• 00:27:29 - Wes’s Book & the Mindset Shift That Changed Everything

Links And Resources:

• Website
• Wes on LinkedIn
• Book (Coming Soon): Create Your Own Job
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Laura Humphreys shares the unfiltered journey of building—and selling—a $15 million agency, only after nearly burning out in the process. Now a mentor to agencies worldwide, Laura unpacks the seven strategies she teaches to help owner-operators escape the hamster wheel, reclaim their time, and create scalable, high-performance businesses. From using AI to future-proof service delivery to building deep sea sales pipelines, this episode is packed with both war stories and winning tactics for founders who are ready to lead like CEOs.

Chapters:

• 00:00:00 – Meet Laura Humphreys: The Mentor Who Turned Agency Burnout into a $15M Exit
• 00:00:26 – From Copywriter to CEO: Laura’s Unfiltered Path to Building and Selling Her Agency
• 00:02:15 – Stuck on the Hamster Wheel: Why Owner-Operators Struggle to Scale (and How to Get Off)
• 00:04:35 – How to Build a Team That Actually Delivers (Without You Micromanaging Everything)
• 00:06:39 – CEO Mode Activated: The Power Shift from Managing to Leading
• 00:09:45 – If You Don’t Know Where You’re Going, How Will Your Team? Creating a Vision That Works
• 00:19:49 – AI, Market Shifts, and What Agencies Need to Do Now to Stay Ahead
• 00:21:42 – Final Word from Laura: Let Go, Trust More, and Build Something That Lasts

Links And Resources:

• Laura Humphreys on LinkedIn
• Join SMASH
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector sits down with Aaron Reiter, Managing Partner at InterProse, to challenge everything you thought you knew about debt collection. With a background in communication, sales, and psychology, Aaron shares how he unexpectedly found purpose in an industry often overlooked—or even misunderstood. Discover how InterProse uses education, technology, and empathy to support family-owned businesses and drive revenue recovery without compromising integrity. If you're looking for hidden profit levers in your business, or ways to scale with compassion, this conversation is one you won’t want to miss.

Chapters:

• 00:00:00 - Meet Aaron Reiter & Discover the Unexpected World of Debt Collection
• 00:00:42 - From Broadcast Journalism to the Frontlines of Financial Recovery
• 00:01:36 - What Most People Get Wrong About Collections
• 00:02:51 - Debunking Debt Collection Myths
• 00:04:08 - A New Era: Smarter, Softer Collections
• 00:06:13 - Why Debt Recovery Matters More Than You Think
• 00:08:58 - Innovating in One of the Most Regulated Industries in the U.S.
• 00:19:30 - Why Self-Service Isn’t Just for Retail Anymore
• 00:21:21 - How AI is Reshaping the Way We Recover Debt
• 00:24:32 - Final Insights & How to Connect with Aaron

Links And Resources:

• InterProse Website
• Aaron on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector Santiesteban sits down with Kash Fadaie, founder of Fadaie Insurance Services, to explore how an internal spiritual awakening transformed into a thriving business. Kash shares how escaping Iran as a child, diving into sacred texts, and seeking divine alignment laid the foundation for scaling a purpose-driven insurance company. If you’ve ever felt called to grow a business without losing your soul, this conversation will resonate deeply.

Chapters:

• 00:00:00 - A Powerful Welcome: Meet Kash Fadaie
• 00:01:05 - From Fleeing Iran to Founding a Movement
• 00:02:55 - Merging Mindfulness and Money-Making
• 00:06:49 - Consciousness: The Secret Weapon of Scalable Leaders
• 00:13:02 - Real-World Strategies Rooted in Inner Work
• 00:14:52 - Why Rest Isn’t Lazy—It’s Strategic
• 00:21:51 - Deepening Spiritual Practices for Business Alignment
• 00:25:47 - Kash’s Final Word: Alignment Over Everything

Links And Resources:

• Fadaie Insurance Services
• Kash Fadaie on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!