On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally while maintaining local appeal.

Recorded live on stage at PMW Unlocked 2025 and brought to you in partnership with Rakuten Advertising, PMW's Multimedia Editor Joseph Arthur and Rakuten Advertising's Senior Vice President of Advertising, EMEA, Nick Fletcher, set the current affiliate marketing scene, break down the best strategic approach for building a network, and look to the future of the space – making some bold predictions.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising.

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