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Jon Gornstein has spent over four decades building one of the most recognized global consulting networks in leadership development and communication. At the core of Persona Global is a simple but powerful idea: organizations perform better when people communicate effectively. That principle has guided the company’s expansion across 70+ countries and a network of over 1,100 consultants.

What stands out in Jon’s approach is the consistency of his model. Rather than chasing trends, he focused on building methodologies that scale globally while remaining human at the core. His emphasis on “high-touch” interaction, especially in an increasingly digital world, offers a clear counterpoint to how many consulting firms operate today.

This conversation is particularly relevant for consulting firm owners looking to scale beyond themselves. Jon’s journey highlights how to build intellectual property, develop a partner ecosystem, and maintain quality across geographies, all while staying anchored in a clear point of view.

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Proposed Interview Questions:

1. What got you into consulting, and what led you to found Persona Global back in 1980?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter to you personally?

3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire Persona Global?

4. You’ve built a presence in 70+ countries, how have you grown the business and attracted both clients and consulting partners over the years? Current Acquisition Channels: Licensing model, workshops Sub Question: What do you think about podcasting as a marketing tool for consultants and leadership firms today?

5. With enterprise clients and global programs, how do you typically move from first conversation to a signed engagement?

6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you?

7. Where do you find yourself most stuck right now in evolving Persona Global as a consulting business? (if at all)

8. Looking ahead, where do you see the biggest opportunity for communication and change leadership consulting over the next few years?

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Know more about Jon Gornstein

Website Link: https://www.personaglobal.com/

Connect with Jon Gornstein on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jongornstein/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/