This week on the podcast, we’re talking with Craig Swanson who partners with creators, educators, and influences who already have a strong brand and a large audience. He’s sharing how to scale a personal brand for small businesses, the common challenges, and why it’s so important to learn from your audience.

Topics discussed in this episode:

* The challenges of scaling small businesses and creating a personal brand* How Craig creates a more significant and more scalable brand model for his clients* Why mission-driven (and not money-driven) people are Craig’s ideal clients* How is allowing your public identity to be separate from your personal identity important for growing a better business* Knowing how to deal with self-image issues

Quotables:

One of the reasons I really love the challenge of scaling a small business is because it is such an opportunity for us to learn about ourselves in the process.Click To Tweet

I’m giving people the type of autonomy and creative freedom to allow them to make it their own.Click To Tweet

I have to start to allow my public identity to be separate from my personal identity.Click To Tweet

If I can lead people who are bringing in their own creative talents, and we are working with growing and evolving commonly shared values, it’s really possible to take things to an amazing level.Click To Tweet

A lot of times our willingness to show our vulnerabilities and imperfections are the things that we initially want to hide, but those usually are the things that allow large communities to connect to us.Click To Tweet

More on Craig:

Website  | LinkedIn