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AI adoption is accelerating. ROI is not. Colleen Jones has spent over a decade studying what separates organizations that scale from those that stall, and her conclusion is clear: content operations maturity is the difference. As President of Content Science, Colleen partners with senior leaders across marketing, product, customer experience, and communications to close what she calls the “content gap” in AI-driven transformation. Her firm’s research, the largest study of content operations in the world, shows that governance, measurement, and clear content vision are the real levers behind sustainable AI success.

In this conversation, we unpack how consulting leaders can position themselves in the AI wave without becoming generic “AI advisors.” Colleen makes the case for specialization, proprietary systems, independent research, and building intellectual capital that compounds over time.

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Proposed Interview Structure:

1. What got you into consulting, and how did you go from being a content strategist to building Content Science as a specialized firm?

2. What specific problem are you solving with the ‘content gap’ in AI transformation, and why is it so important for enterprise leaders right now?

3. Who are your ideal clients today, and who are the decision makers when you sell into large organizations?

4. How do clients typically find you, and what has worked best to attract new business, especially with your research, book, and proprietary systems? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consulting firms operating in the AI and digital transformation space?

5. Consulting often has long sales cycles, especially with Fortune 50 and enterprise clients. From first conversation to signed engagement, how do you usually bring it home?

6. Once you’re working with a client, what’s your process for ensuring consistent results and building long-term relationships so they keep coming back?

7. Where do you find yourself most stuck right now as the leader of a specialized AI and content consulting firm, if at all?

8. Looking ahead, where do you see the biggest opportunity for content-led AI transformation over the next few years?

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Know more about Colleen Jones

Website Link: http://content-science.com/

Connect with Colleen Jones on LinkedIn

LinkedIn link: https://www.linkedin.com/in/leenjones/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/