In this episode, I’m joined by Sigrun Gudjonsdottir, an award-winning business coach, entrepreneur, and a strong advocate for helping women build scalable online businesses.

Sigrun shares her remarkable journey from growing up in Iceland with a strong belief in what women can do, to becoming a CEO, turning struggling companies around, and eventually building her own business. What stood out to me most was how honestly she talked about courage, self-trust, and the decisions that shape not only our businesses but our lives.

We discussed what separates entrepreneurs who keep going from those who stop too soon. For Sigrun, success is not just about strategy. It is about mindset, perseverance, and being willing to hear the truth, even when it is uncomfortable. Her tough-love approach comes from a real desire to help women move forward, not stay stuck.

One of the timeliest parts of our conversation was around AI and what it means for business owners right now. Sigrun believes that while AI can help us run our businesses more efficiently, it also makes human connection more valuable than ever. As more things become automated, relationships, trust, and live interaction will matter even more.

This conversation is full of insight for anyone building a business and trying to do it in a way that still feels personal, grounded, and real.

Key Takeaways

• A positive mindset and perseverance are essential for entrepreneurial success.
• Strong relationships are not separate from business growth. They are part of what makes growth possible.
• Tough love, when delivered with care, can help people make the changes they need most.
• AI may change how we teach and market, but it will not replace the value of human connection.
• Scaling a business successfully requires both practical strategy and personal growth.

** Sigrun has gifted my listeners and viewers with her book – Kickstart Your Online Business –

** To claim your FREE copy just go to: www.sigrun.com/relationshipsrule

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.

Do you have some feedback or questions about this episode? Leave a note in

the comment section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can

subscribe to the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and

greatly appreciated. They help our podcast rank higher on Apple, which

exposes our show to more awesome listeners like you. If you have a minute,

please leave an honest review on Apple Podcasts.