When Kate Ryder founded Maven in 2014, to reimagine healthcare for women and families from the ground up, she was ahead of the curve. With virtual care delivery at its core, she's grown Maven into the largest telehealth network for women's and family health globally. Maven's growth started with a "boots on the ground" marketing strategy and was accelerated in recent years by Covid. Today, the company has a thriving B2B model that supports over 10 million families in 175 countries. Kate shares why her earlier career as a journalist makes her a stronger founder, how summers in the Adirondacks sparked her imagination and self-reliance, and how she created a new category in healthcare to fill in all the moments outside of the doctor's office.