Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Petra Mayer is the CEO of Petra Mayer & Associates Consulting and has spent more than 14 years helping organizations solve real performance problems through thoughtful learning strategy. Her work sits at the intersection of business strategy, adult learning principles, and technology, making learning measurable, repeatable, and aligned with business outcomes. She works with two main groups: corporate leaders in HR, L&D or Sales & Marketing who need training that drives performance, and organizations who need to systematize learning delivery, either to internal or external audiences.

From needs analysis to LMS selection and launch, Petra leads projects end-to-end. In this conversation, we’ll unpack how consultants can use learning as a growth lever, not just a service line. We’ll talk about scaling through training, creating signature programs, navigating long sales cycles in corporate environments, and where learning and development is heading over the next few years.

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Proposed Interview Structure:

1. What originally pulled you into consulting and learning & development?

2. What’s the core problem you help organizations solve today, and why does it matter so much to you?

3. Who are your ideal clients right now, and who typically makes the buying decision on learning initiatives?

4. How do clients usually find you, and what’s worked best over the years to consistently attract the right projects? Current Acquisition Channels: Referral, Content Sub Question: What’s your take on podcasting as a marketing tool for consultants and experts in the learning or HR space?

5. Corporate learning projects often involve long sales cycles and multiple stakeholders. How do you navigate that and bring deals to a close?

6. Once someone becomes a client, how do you ensure they keep coming back, and what’s your approach to building long-term, trusted relationships?

7. Where do you personally find yourself most stuck right now as a consultant, if at all, given the stage of business you’re in?

8. Looking ahead, where do you see the biggest opportunities in learning, training, and consulting over the next few years?

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Know more about Petra Mayer

Website Link: https://petramayerconsulting.com/

Website LinkedIn Link: https://www.linkedin.com/company/petra-mayer-consulting/

Connect with Petra Mayer on LinkedIn

LinkedIn link: https://www.linkedin.com/in/petramayer/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/