As a founder, trying to scale your business can feel like walking on a knife’s edge. Go too fast or too early, you’ll fall off. Move too slowly and you’ll get left behind.  

Every Friday on The Business Model, we’re hosting a Founder Group Chat. Each episode will feature a candid, in-depth conversation about one of the many pressing topics entrepreneurs are facing. 

On this first group chat, our topic is scaling. Specifically, how do you scale in the right way? Three founders from very different industries share lessons on scaling that can apply across business.  

Our roundtable is: 

Fany Gerson, founder of Mexican ice cream and sweets brand La Newyorkina 

Sarah LaFleur, CEO of women’s clothing company M.M. LaFleur 

Ariela Safira, founder of recently acquired mental health startup Zeera 

Graham Winfrey, deputy digital editor for Inc.