Your Brand with Steve Olson

How to scale up your real estate business by niching down with Alex Bracke


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Join me, Steve Olson, on this episode of Real Estate Operator as I sit down with my long-time friend, Alex Bracke, founder of Valor Group and Listing JetFuel. We dive into Alex's unique journey from police officer to real estate mogul, exploring how his law enforcement background shaped his approach to the industry. Discover the innovative Homes for Cops program, which Alex designed to protect the privacy of law enforcement professionals buying homes. We also discuss the importance of creating a niche in real estate and how Alex leveraged his past experiences to build trust and offer unparalleled value to his clients. Whether you're in real estate or simply interested in unique career transitions, this episode offers valuable insights into building a successful business by addressing genuine needs and concerns. Tune in to learn how Alex's story can inspire your own path in the real estate world.
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Your Brand with Steve OlsonBy Steve Olson