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How to Scale Without Losing Your Culture (Coaching, Recruiting, Systems)
In Episode 24 of The Solar Power Hour, host William Grant sits down with Mick Coluccio from Aspire Contracting to talk about something bigger than solar or roofing—how to build a company that scales without losing its soul.
Mick shares his origin story of coming into roofing broke, learning the hard way, and building a team that produced millions—then realizing the industry’s biggest flaw: most companies “train their future competition” and create burnout, drama, and churn. Instead of fighting it,
Aspire is rolling out a shared-ownership expansion model that gives project managers a real path to equity and leadership—paired with radical transparency, open-book numbers, and “all teams” meetings where issues get put on the board and solved fast.
William connects the dots to solar: recruiting in today’s market, why younger reps need a different approach, how hiring the right “who” changes everything, and why coaching/masterminds help you pull time forward and see the blind spots you didn’t even know existed. If you’re an entrepreneur, sales leader, or anyone building a team—this episode is a blueprint for creating leverage, building culture, and setting “impossible goals” that force real innovation.
Episode Highlights:
⚡ The roofing model that flips competition into collaboration (equity + offices)
⚡ Why “cradle-to-grave” training creates better customer outcomes
⚡ Radical transparency: open-book costs, profit split, and accountability
⚡ The “all teams meeting” method to uncover 3–5 real core issues fast
⚡ Recruiting today: why full-time recruiters change everything
⚡ Why coaching matters: “paying for shortcuts” and pulling time forward
⚡ Leadership mindset: the CEO’s job is decisions, culture, people, and numbers
⚡ Setting impossible goals to force iteration and unlock new pathways
⚡ A powerful close: Mick’s sobriety story and building with integrity
This episode is a reminder: great companies aren’t built on hype—they’re built on culture, clarity, and leaders who develop leaders.
Connect With Our Guest:
https://www.instagram.com/mickcoluccio/
https://www.instagram.com/aspirecontractingaz/
📍 Serving Peoria & Central Illinois
👉 Subscribe for more local solar education & homeowner/business insights
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By Sun Collectors
5
66 ratings
In Episode 24 of The Solar Power Hour, host William Grant sits down with Mick Coluccio from Aspire Contracting to talk about something bigger than solar or roofing—how to build a company that scales without losing its soul.
Mick shares his origin story of coming into roofing broke, learning the hard way, and building a team that produced millions—then realizing the industry’s biggest flaw: most companies “train their future competition” and create burnout, drama, and churn. Instead of fighting it,
Aspire is rolling out a shared-ownership expansion model that gives project managers a real path to equity and leadership—paired with radical transparency, open-book numbers, and “all teams” meetings where issues get put on the board and solved fast.
William connects the dots to solar: recruiting in today’s market, why younger reps need a different approach, how hiring the right “who” changes everything, and why coaching/masterminds help you pull time forward and see the blind spots you didn’t even know existed. If you’re an entrepreneur, sales leader, or anyone building a team—this episode is a blueprint for creating leverage, building culture, and setting “impossible goals” that force real innovation.
Episode Highlights:
⚡ The roofing model that flips competition into collaboration (equity + offices)
⚡ Why “cradle-to-grave” training creates better customer outcomes
⚡ Radical transparency: open-book costs, profit split, and accountability
⚡ The “all teams meeting” method to uncover 3–5 real core issues fast
⚡ Recruiting today: why full-time recruiters change everything
⚡ Why coaching matters: “paying for shortcuts” and pulling time forward
⚡ Leadership mindset: the CEO’s job is decisions, culture, people, and numbers
⚡ Setting impossible goals to force iteration and unlock new pathways
⚡ A powerful close: Mick’s sobriety story and building with integrity
This episode is a reminder: great companies aren’t built on hype—they’re built on culture, clarity, and leaders who develop leaders.
Connect With Our Guest:
https://www.instagram.com/mickcoluccio/
https://www.instagram.com/aspirecontractingaz/
📍 Serving Peoria & Central Illinois
👉 Subscribe for more local solar education & homeowner/business insights