Welcome back to Fi$H Factor, where family legacy meets entrepreneurial grit. In this episode, Mike Ungaro sits down with Alexis Parra to talk about turning a personal passion for wellness into one of the fastest-growing juice and smoothie brands in the country. What began with homemade green juice, acai bowls, and no formal business plan grew into a nationwide brand with more than 230 locations.

Alexis shares the real story behind building Nékter Juice Bar from the ground up, from early days of improvising recipes and sourcing ingredients herself to leading product innovation, franchise growth, and company culture at scale. She explains why integrity mattered more than trend-chasing, how healthy habits became the foundation of the business, and what gets harder when a neighborhood concept becomes a national operation.

From menu development and consumer trends to franchising lessons and leadership growing pains, this conversation is packed with insight for anyone building a brand that wants to last.

In this episode, you’ll learn about:

- How Nékter Juice Bar grew from one location to more than 230 stores

- Why purpose and integrity matter more than chasing trends

- What it takes to scale recipes, systems, and training across a franchise network

- How consumer demand for health and wellness continues to evolve

Why hospitality, empathy, and culture still matter as companies grow

The biggest lessons Alexis learned building a modern food brand

Learn more about Nékter Juice Bar: https://www.nekterjuicebar.com/

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