With a philosophy of “people helping people,” community outreach and charitable giving play critical roles in a credit union’s overall strategy. So what does it take for your credit union's charitable giving to make a real impact? According to our “C.U. on the Show” guest, every credit union should make critical decisions when developing and scaling its charitable giving to create a more meaningful and sustainable strategy.

Jama Campbell, senior vice president and executive director of the State Employees’ Credit Union (SECU) Foundation in North Carolina, joins Doug on the show. She shares how SECU developed and refined its approach to charitable giving and made the decision to create a dedicated foundation.

Stream the episode to hear more about Jama’s early-stage recommendations, such as identifying focus areas, funding models, and giving criteria including creative solutions beyond financial giving.