Growing your brand can be difficult, especially if you’re not sure how to go about it. Content marketing is a great way to scale your brand, and has the advantage of being more flexible and cheaper than traditional advertising. 

In my recent interview with Gareth Rafferty, a content marketing manager at Trust Keith,  we talked about how you can you take your content marketing strategy to the next level.

Gareth explains why you should be using content marketing to scale your brand along with some strategies that you need to increase your brand awareness and sales.