The Marketing Intelligence Show

How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends

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On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably.

Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever.

You’ll Learn:

  • What a solid growth strategy looks like for DTC brands.
  • How to choose between Google, Meta, and other channels when starting out.
  • Why tracking contribution margin beats relying on ROAS.
  • Easy ways to use first-party data to create better customer experiences.
  • When and how to expand into new products, channels, or markets.
  • The impact of AI tools on data analysis and creative production.


    • Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.

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