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How to Scale Your Shopify Store | Josh Has Generated Over $10 Million Dollars With His Shopify Store
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In this video we cover, How to Scale Your Shopify Store From Someone Has Generated Over $10 Million Dollars With His Shopify Store.
Josh started his Ecommerce Brand and Shopify Store back in 2015.
He started it out of his parents basement and started selling them via Facebook Groups before figuring out digital marketing.
We cover the marketing channels he used (Facebook, Instagram, Email Marketing, etc), his crazy growth trajectory, his learnings, advice, and so much more.
Follow Josh on Twitter here: https://twitter.com/JoshJDurham
He shares amazing content on his learnings from scaling his Shopify store, like you see below:
5 Things I wish I knew about PRODUCT , before scaling my eCom brand to $6.5 M /year
Buckle up, when I first launched my ecom brand I was 20 and just figuring this out,
you'll be way further ahead than I was by reading this.
Here’s what I wish I knew:
1. Product Margins will make or break you.
We had gross margins at 50% that I eventually got to 65%
These are pretty good IF you can hold your price point over time.
When the market got competitive, our margins shrunk because of automation overseas,
Keep those margins 75%+
2. Have a Target CPA in mind with regards to product margins + fixed costs.
When I started out, I set an arbitrary number of a $80 CPA.
This allowed us to scale add the level of cash to our accounts like we wanted.
Build your CPA target with your fixed costs built in.
3. Start with a product that has a reason to be bought again
Our product was a weighted blanket, which was a great price point ($200+)
BUT, there was no reason to buy a second blanket,
This made it difficult because we started every month from 0 in terms of repeating customers
4. Start working on product 2.0 ASAP
Your product should be evolving based on user feedback.
Start thinking about how your 2.0 product can improve user experience and brainstorm ancillary products that could be used as an upsell.
5. If your product is good, it will be copied.
If your product is copied it means you’re on the right track.
The market is validating your idea, and you need to stay ahead by innovating on product and marketing.
Your advantage: Speed & Focus.
Visit Josh's Agency Website here: https://www.alignedgrowthmanagement.com/
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By Chase Dimond
4.9
108108 ratings
Send us a text
In this video we cover, How to Scale Your Shopify Store From Someone Has Generated Over $10 Million Dollars With His Shopify Store.
Josh started his Ecommerce Brand and Shopify Store back in 2015.
He started it out of his parents basement and started selling them via Facebook Groups before figuring out digital marketing.
We cover the marketing channels he used (Facebook, Instagram, Email Marketing, etc), his crazy growth trajectory, his learnings, advice, and so much more.
Follow Josh on Twitter here: https://twitter.com/JoshJDurham
He shares amazing content on his learnings from scaling his Shopify store, like you see below:
5 Things I wish I knew about PRODUCT , before scaling my eCom brand to $6.5 M /year
Buckle up, when I first launched my ecom brand I was 20 and just figuring this out,
you'll be way further ahead than I was by reading this.
Here’s what I wish I knew:
1. Product Margins will make or break you.
We had gross margins at 50% that I eventually got to 65%
These are pretty good IF you can hold your price point over time.
When the market got competitive, our margins shrunk because of automation overseas,
Keep those margins 75%+
2. Have a Target CPA in mind with regards to product margins + fixed costs.
When I started out, I set an arbitrary number of a $80 CPA.
This allowed us to scale add the level of cash to our accounts like we wanted.
Build your CPA target with your fixed costs built in.
3. Start with a product that has a reason to be bought again
Our product was a weighted blanket, which was a great price point ($200+)
BUT, there was no reason to buy a second blanket,
This made it difficult because we started every month from 0 in terms of repeating customers
4. Start working on product 2.0 ASAP
Your product should be evolving based on user feedback.
Start thinking about how your 2.0 product can improve user experience and brainstorm ancillary products that could be used as an upsell.
5. If your product is good, it will be copied.
If your product is copied it means you’re on the right track.
The market is validating your idea, and you need to stay ahead by innovating on product and marketing.
Your advantage: Speed & Focus.
Visit Josh's Agency Website here: https://www.alignedgrowthmanagement.com/