Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience.
Discover the strategies to stay ahead during economic challenges, as we delve into how innovation during tough times can lead to remarkable growth. I'll show you the power of "they get me" moments and the art of creating authentic connections with your audience. So, if you're ready to unlock untapped potential and drive your small business toward success, join me today as I unpack the game-changing world of top-of-funnel marketing! It's time to make a meaningful shift in your marketing strategy and connect with a broader audience, bringing fresh energy and opportunities to your business.
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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794: How to See a 70% Increase in ROI with Top of Funnel Content

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast

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If you get one thing out of the pep talk I’m about to give you, it’s this. The decisions that you make today are not ones that you are marrying forever. Regardless of what you launch, you have an opportunity. Whatever you put out into the world, whether it works or it doesn’t, is an opportunity to learn. The world is going to tell you something! And you get to listen. As business owners, we often don’t slow down and listen to this nearly as often as we should. 
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Not everything I have done so far has worked, and I am okay with that! I often learn more from the moments that I would deem as a failure. Today, I don’t want you to focus on what could be the most shareable digital product or what would be the most trendy thing; instead, focus on how to solve a whole problem. A template, a script, a guide, or anything designed to make a real difference. The more concrete results you can get for a client, the more they will assign value to you and your business.
Episode Highlights

The Story of An Early Failure That You Can Learn From

How I Came Back From One of the Biggest Flops Ever

What You Can Learn From My First Ever Launch

A One-Step-At-A-Time Approach To Doing All the Things Your Heart Desires 


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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843: [PEP TALK] One-Day Launch: Digital Product Fast Track

Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has since gone on to generate more than 771 leads, and counting. Even I’m still struggling to grasp how this happened!
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I'm not here to claim that I've cracked some universal marketing code or boast about one simple trick that will get you unbelievable results. Yes, what I did was incredibly simple and yielded exceptional results, but it wasn’t where I started and it’s not what made this work. It took several months of strategic planning, brainstorming, and taking action before things took off the way that they did. That’s why I’m using today’s episode to tell the full story of how I got here, and how you can take the next step in building your list of dream clients. Let’s get into it!
Episode Highlights

Helping Small Business Owners Become Financially Free [0:05:21]

How I Discovered What My Clients Needed [0:08:21]

Where The Majority of My Leads and Growth Came From [0:10:59]

The Biggest Sticking Point For My Clients [0:13:23]

How I Helped My Clients Get Over Their Biggest Hurdle [0:14:40]

Staying Focused [0:18:23]

Why My Post Generated So Much Engagement [0:19:51]

One Day Launch: Digital Product Fast Track [0:27:01]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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842: How I Got 364 FREE Leads From One Instagram Reel in Less Than 24 Hours

What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time for your own destiny? Today I am joined by Amber McCue, a woman who went from being an 18-year-old single mom to owning three companies that allow her to work from anywhere in the world. 
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Amber grew her first business to a multi-million-dollar company from just a side hustle! She knew her business was going to be a success when she encountered what she calls ‘right on time’ moments that nudged her in the right direction and she still looks out for them 14 years later! In this episode, she and I talk about the concept of being ‘right on time.’ This conversation is so life-changing, I can’t wait for you to hear it. 
Episode Highlights

You Cannot Be Late for Your Destiny

Detaching from Outcomes in Your Business

The ‘Try it on’ Visualization

Gifting the Idea of ‘Right on Time’ to Other People

How Being ‘Right on Time’ Ties into Resilience


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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841: You're Right On Time: The Grounding, Mindset Shift and Action Plan to Get You to Where You Want to Go with Amber McCue

People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han suggests a totally different approach to growth. Rather than self-examining your strengths and weaknesses, what if you focused predominantly on your job responsibilities? 

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Here’s the thing, though: you’re a business owner. So, as the CEO and head of your company, what is most important for you to do? What do you need to be excellent at? What tasks do you need to be good at? What tasks can be low-effort or delegated? There are a couple of things you need to focus on to make your business thrive: cash flow, sales, and messaging. In the digital product world, it’s all about driving continuous traffic to your product rather than constantly improving the offer. Every company is different! Let’s get into it.
Episode Highlights

What Changes When You Figure Out What Really Drives Your Company

Why Asking For a Second Opinion Could Highlight What You Really Need to Change 

How to Get Out of Autopilot and Put Yourself Back in the Driver’s Seat of Your Career

Getting Hyper-specific About the Types of Skills You Need Most


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career

I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a podcast, a process, a checklist – anything that can guide me out? Just hand me the instruction manual, and let's get moving! But if you suspect that what's holding you back is more about mindset than your previous blocks have been, then this can be a tough place to be in, especially for those of us who thrive on logic and clear steps forward.
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How do we get to the root of why we are feeling so stuck? And more importantly, how do we start feeling positive about charting a new course? But I want to take it a step further. I've compiled a list of questions that I truly believe can help us dig deep and uncover what's going on beneath the surface. I don't think the questions by themselves are as helpful as seeing the process in action. So, we're going to tackle this together. I haven't prepped my answers to these questions. Instead, I'll open up about my own struggles, my mindset obstacles, and where I'm aiming to go next. Let's dive deep into these questions together!

Episode Highlights:

What Do You Really Want?

What Is Making You Feel Stuck?

What Are You Willing To Do About It?

What Are You Not Willing To Do?

What’s Your First Step?

What Are You Willing To Commit To?

How Will You Stay Focused?

How Do You Need to Feel To Be The Most Effective At Showing Up?

How Can You Create More of That Feeling?

Is There Anything You Need To Address In Your Body In Order To Make This Happen?


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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794: How to See a 70% Increase in ROI with Top of Funnel Content

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