The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you!

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We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one?

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

• Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.

Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!

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Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

We all have mind junk and I want to help you work through it! In today’s episode, I’m going to share snippets of some of my favorite trainings on mindset. It is absolutely imperative to shift your mindset and this episode is a preview of what that looks like! I believe that mindset is only the first step. You’re only going to move forward if you take action and pursue the things you say you want. I want to dive into some of the specific things I’m going to be teaching so you can make use of some actionable tools to declutter your mind today! 

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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

There is an emotion behind almost everything you do, and you experience emotion all day, every day. The more you experience them without recognizing and processing them, the more they flood your brain. When your emotions fire, your thoughts fire, and that is what leads to your behavior: what you’re presenting, how you’re showing up, your confidence, how you speak, and so much more.

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Today, I am joined by an inspiring entrepreneur and CEO who has spent over a decade working alongside some of the digital marketing industry’s big names! Tera Wages’ work with Connection Codes has helped her master the art of emotional regulation, which has entirely changed her life, marriage, and business. In this discussion, we are diving deep into how to understand and regulate those emotions so that we can be empowered to show up stronger in our personal lives and business. This episode helped me identify some of the things I want to work on, and I am confident that it will give you some incredible tools to do the same.

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Financial freedom might sound like a lofty goal, but I’m here to tell you that it’s way more achievable than you think! In this episode, I break down how I started with next to nothing and slowly built a life that not only allowed me to plan for retirement, but also helped me create a lifestyle I could actually enjoy along the way.

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I’m not sharing this story because I want to brag about my financial accomplishments. Rather, I want to give you hope for what’s possible and show you just how far you can come in such a short period. By making small, consistent changes, building a business that doesn’t rely on you being glued to your desk, and planning with intention, you CAN turn your dreams of financial freedom into reality!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

I’m so thrilled to interview two guests who are not only making waves in the coffee industry but also making a profound difference in the fight against human trafficking. Jenny Barber is the co-founder of Talitha Coffee Roasters, and her vision is to use the coffee industry as a platform to provide survivors with jobs, training, housing, healthcare, and counseling. Joining her is Mark Becklund, Vice President of Product and Growth at Talitha Coffee Roasters, who plays a key role in ensuring that every cup of coffee tastes great and contributes to the company’s true mission and goal. 

Talitha Coffee - every purchase helps support survivors of human trafficking

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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Halloween, Thanksgiving, Christmas: We are getting into the holiday season! And while I am definitely making the most of this wild time, I also want to do everything I can to go into 2025 strong. Which brings us to the topic of today’s episode. Tomorrow marks the start of our biggest sale of the year, and I want to break down exactly what you can expect from it!

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Tune in to learn about the massive discounts we’ll be having for the Co-Op and our Digital Jumpstart Program, all through November until the 2nd of December. Whether you’re a total newcomer or you’ve done these programs before, there is something for everyone. You’ll also reap greater rewards if you lock in these discounts early, so the sooner you commit to this deal, the more you’ll be saving. This is so much more than just a sale; it’s your opportunity to step in 2025 with momentum and commit to your business growth for the long haul.

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

• Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.

Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

One of the most common questions I get is how I make high-level decisions, like what to promote and when. Today, I’m breaking that down for you. I know you’re juggling countless decisions in your business, and it can feel overwhelming. That’s why I want to talk about how you can go about these decisions in a way that aligns with who you are, what kind of business you want to build, and is supported by real data to get you results.

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It’s easy to look at successful CEOs and assume big decisions come naturally to them. But the truth is, they were once where you are now. They’ve just built up the experience to make it easier over time! Today I want to help fast-track that process for you by sharing some key considerations for making big business decisions.

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

What if the biggest obstacles to your success are all in your head? In this episode, I dive into the hidden patterns of self-sabotage that could be keeping you stuck with David Neagle; speaker, bestselling author, host of The Successful Mind Podcast, and founder of Life Is Now Inc. With over two decades of experience in personal and professional development (including working alongside Bob Proctor and Tony Robbins!) David shares his transformative journey from working dead-end jobs to becoming a successful entrepreneur, uncovering the mindset shifts that propelled him forward along the way.

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David’s insights into how our subconscious beliefs shape our reality and hold us back from reaching our potential are truly eye-opening. As someone who claims to be very self-aware, I was blown away by this conversation! If you want to learn how to recognize these patterns in your own life and break free from limiting beliefs, this is the episode for you. Whether you’re feeling stuck in your career, business, or personal life, stay tuned for practical tools to help you shift your mindset, take control, and start living the life YOU want!

David has prepared a complimentary download for you where he breaks down the #1 truth that will help you eliminate doubt and self-sabotage. He even shares an exercise on page 8 that’s designed to help anyone get really clear on what they want and pinpoint and remove their blocks currently getting in the way. You can grab it right here. 

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

There’s so much going on this time of year that it can slip by quickly, and I don’t want you to miss out on the BIG things I’ve planned for this holiday season. This has happened to me before. I had the best intentions to check in on some of my favorite creators to see what they had to offer during the holiday season., but then I got busy and missed out. There’s no going back in time, so I want you to know what’s coming this year and feel prepared to plan for it! I want to give you as much of a heads-up as possible. 

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Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.