Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. 

At Klaviyo, she’s known as the resident expert when it comes to email list segmentation.  So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store.

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

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Think you know the best tricks for product sourcing? This episode exposes the darker side of Alibaba, revealing hidden practices that could change how you buy from the platform.

Listen on to learn the ins and outs of how to buy from one of the world's largest e-commerce marketplaces.

534: The UGLY Truth About Buying From Alibaba That Most People Won’t Tell You

Because of the latest Google updates and the constant bugs with Facebook and Instagram ads, more people have started to look at alternative traffic sources like Pinterest.

In this episode, Toni and I give an update on how to leverage Pinterest to drive traffic and sales.

533: Google Is Out, Pinterest Is In: Here’s The Latest On Pinterest With Toni Herrbach

Today I have my friend Eugenia Chen on the show. Eugenia runs Pandaloon.com where she sells cute costumes for dogs.

And the way she generates her sales is interesting. She uses a combination of TikTok and TikTok shop to drive traffic from her 6.1 Million subscribers. If you want to learn how to market using Tiktok, then listen to this episode.

532: Simple Strategies To Grow Your TikTok To 6.1M Subs And Instant Sales With Eugenia Chen

For the month of April, we've been running a challenge in our Profitable Audience Class that has dramatically increased the social media following for the students in the course.

If you're interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode!

531: A Proven Method To Grow Your Social Media Following In 30 Days

This past week, Toni gave 4 talks at the annual Pet Summit in Orlando, Florida which is a conference that covers all things related to pet products sold online.

In this episode, she gives a recap of the Summit along with the hot products to sell in the pet industry.

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

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