The Content Crib Podcast

How To Self-Publish A Credible Business Book


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We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunities come to you. 
• moving from Word to Google Docs for a living draft and notes 
• hiring affordable editing and formatting help through Fiverr 
• pressure-testing edits so the writing still sounds human 
• spotting where AI tools might help and where they might hurt 
• understanding ghostwriters and why marketing often drives outcomes 
• planning a self-publishing path through Amazon Kindle and paperback options 
• budgeting for editing, cover design, formatting, and basic legal protections 
• using a book to strengthen authority in sales, marketing, and leadership 
• building public trust architecture through consistent online posting 
If you're listening right now, write a book.


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The Content Crib PodcastBy Eric Anderson and Chris Grosse