We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue.

• defining the engagement trap and its costs
• consistency as the driver of trust and recall
• case study of posts converting physicians
• why niche, edgy takes attract right buyers
• small audience, clear offer, simple path
• AI as helper, not the message
• practical video ideas for clinicians and founders
• popularity versus profitability metrics
• community effects and collaboration models
• Content Crib 6.0 focus and open spots
• shoutout to The Towson Clinic launch

Get in touch with myself, Chris, Matthew Ray Scott, if you'd like to come

We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content that drives real DMs.

• record and send without over-editing
• A4M insights on trust and demand in longevity
• authority beats audience size for outcomes
• video as anchor for memorability
• brand-in-three-words clarity test
• niche down to speak to someone specific
• useful vulnerability over performance
• AI for structure, human for voice
• personal stories that spark DMs and meetings
• direct video outreach to ideal clients

We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency, relevance, and why AI in healthcare needs trusted voices to drive adoption.

• minimal gear to start recording with clarity
• budget mics, webcams, and lighting choices
• Squadcast and Riverside for separate tracks
• define your why and target listener
• booking guests and setting a repeatable cadence
• relevance versus consistency for growth
• embracing ums and imperfection for trust
• social media skepticism and falling conversion
• authentic personal branding over polish
• AI healthcare adoption driven by outcomes and peers
• founders and clinicians aligning on real use cases
• selective relevance, not fame, as the goal

Let’s make a commitment to the audience. We’ll get a guest on the next one

We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why reputation warms every cold touch.

• buyers entering with more research than reps
• authority and public trust replacing aggressive tactics
• collective intelligence as a team production model
• event details for Content Crib 6.0 in Bentonville
• alumni talks, prework, and small-team collaboration
• Content Crib RX: social selling and frameworks
• warming cold outreach through reputation
• avoiding pitch slaps and earning the ask
• personal branding in trust-based industries
• the Dan Gallagher example of top-of-mind recall

If anybody's listening to this, they want to come, just you know send us a DM or something of that nature and we'll connect with you

Go out to that www.contentcrib.co

We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leadership, argue for transparent rules, and offer a simple playbook to show up with credibility.

• authentic video outperforms synthetic content
• new AI browsers and Sora’s rapid video generation
• costs, hype, and the potential AI bubble
• real use cases that save time and money
• leaders using AI to amplify connection
• platforms moving to label and demonetize AI content
• Italy’s influencer rules and rising scams
• thought leader versus influencer clarified
• every business needs a public expert voice
• industries leading the shift: healthcare and finance
• trust framed as the new currency
• a practical starter playbook for B2B founders

We will find a guest next episode. That’s who we’re gonna do.

We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real outcomes in healthcare and beyond.

• recap of the Bentonville event and sponsor alignment
• portfolio impact stories and credibility in the room
• why thought leadership matters for founders and operators
• humility over hierarchy and fast collaboration
• exercises: talking logo and brand DNA
• moving from perfectionism to momentum
• LinkedIn strategy and audience focus
• plans for 6.0: live video creation and outside voices
• invite-only structure and community standards

If you do hear this episode and you’re interested in Content Crib 6.0, if we have spots open, DM myself or Chris on LinkedIn and we’ll get it figured out

We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels win trust.

• insurance friction driving direct pay adoption 
• physician personal brand as job security and demand engine 
• PCP shortages and the rise of concierge models 
• transparent pricing versus opaque billing as core battleground 
• AI and informed patients reshaping expectations 
• social proof, reviews, and content guiding provider choice 
• medical tourism for cost, access, and outcomes 
• practical steps to become a transparent physician

We trade celebrity clout for real credibility, unpack why LinkedIn rewards value over fame, and map a zero-budget 90-day plan to build authority with positioning, series content, comments, and personalized video. We also dig into AI hype, adoption, and the next trust trigger: raw, human footage.

• LinkedIn as a value-first platform
• Feed curation, notification bell, and impression shifts
• 90-day authority plan for healthcare founders
• High-signal engagement and personalized video DMs
• Weekly anchor series and story-led posts
• Video as a moat against AI noise
• AI adoption realities and skill stacking
• Inequality risks and global upside for talent

We break down a calm, effective way to grow on LinkedIn without posting daily. We share format tips, platform strategy, and why owning your audience with a newsletter pairs well with genuine engagement.

• daily posting not required for growth
• engagement as a low‑pressure starting point
• carousel and video formats outperform
• social media reset and audience ownership
• why LinkedIn delivers genuine conversations
• curate feeds to reduce noise
• map platforms to clear business goals
• Content Crib updates, sponsors, community focus

If sponsorship is a possibility that you're thinking about, just get reach out to myself or Chris and we can tell you the specifics of that

A sudden layoff can shatter your plans—or sharpen them. When LinkedIn branding and sales coach Melissa Gaglione decided to aim for $30K in 30 days, she didn’t hide behind a polished funnel. She built in public, shared every step, and turned documentation into momentum. We dig into how she paired relatable, human content with tight, personalized video outreach to create trust at scale and conversions that cold calls rarely deliver.

We unpack the two-year foundation that made the leap possible: an hour-a-day side hustle, steady posting that felt like a person not a pitch, and early experiments with courses, events, and brand partnerships. Melissa explains why she launched eight offers at once to test both company and individual demand, and how the data—and her energy—pulled her toward a flagship cohort model focused on personal branding and social selling for B2B creators, founders, and sellers.

If you’re curious about where AI truly fits, Melissa shares the practical side: using tools like Claude and ChatGPT to accelerate research, drafts, CRM notes, and content ops, while outsourcing editing and admin to stay focused on relationships. We also get candid about the mindset work after a layoff—using a public goal to rebuild self-trust, choosing challenges you can sustain, and resisting the highlight-reel trap by showing the path, not just the prizes.

Ready to design your own leap? Listen, take notes, and then tell us the 30-day goal you’d commit to publicly. If this conversation helped, follow, share with a friend who needs a push, and leave a quick review so more builders can find the show.