The Customer Engagement Lab

How to Sell a Washer & Dryer to a Director of Marketing


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Patrick loves product marketing. (Sounds like the title of a kids' book, doesn't it?)

He thinks he knows a lot about it.

Really, he doesn't know sh*t. (We'll leave that line out of the kids' book).

But that doesn't mean that he lacks a valuable opinion.

Today, let's talk about brand affinity and product marketing — but with an expert.

On this episode of The Customer Engagement Lab, our guest is Daniel Murphy, director of marketing at Privy.

Together with Dan, we discuss:

  • What buying a house taught Dan about B2B branding
  • The value of taking a simple position
  • Why facts and research-based content aren't driving your sales
  • Who's winning in brand positioning right now… and how you can win, too
  • Subscribe to The Customer Engagement Lab and never wake up in a cold sweat worrying you missed an episode ever again.

    ...more
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    The Customer Engagement LabBy PandaDoc

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