Today we’re talking about pricing! We have been discussing pricing for creative small business owners since the beginning. This is our happy place! We have a new version of this conversation today and are excited to share it with you. Let’s face it, the market is just totally weird right now. Business owners approach us often, asking for advice about whether to pivot or start over. And 90% of the time, we’re Team Pivot, as long as you ensure that your pivot aligns with what the market sees as essential. You’ve got to meet your clients or prospective clients where they’re at. So what does it take to close different kinds of clients at different price points?
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

728: How to Sell at a Range of Price Points and Close Different Kinds of Clients

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast

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Today we are joined by self-love coach, TEDx speaker, author, and entrepreneur, Khanyisa Mnyaka. Khanyisa is passionate about helping individuals own their lives through her impressive understanding of the human experience. With a multitude of degrees and certifications, she is skilled at helping people overcome their limiting beliefs and people-pleasing in order to live their most authentic lives. And today she is here to help you with just that!
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Khanyisa and I connected when I was inspired by a TikTok video of her discussing why her life is not a community project. I know that our community needs to hear from her because I know that so many of you struggle with imposter syndrome and feel as if you need constant validation for the work that you’re doing. But that is only the tip of the iceberg! This conversation is going to impress you so much and help you work through some things that will ultimately have a massive impact on your life and your business.
Episode Highlights

Making Decisions Scared and Distinguishing Between Indecision and Lack of Ideas

Choose Your Hard: Authenticity and Radical Love vs. the Comfort of Conforming

Your Superpower in Life is Showing Up as Yourself

Disrupt a Pattern by Changing How You Behave


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

852: Trusting Your Intuition, Taking Brave Action & Showing Up Authentically with Khanyisa Mnyaka

Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren Kay to talk about how she grew her business rapidly and transitioned from one-to-one offers to one-to-many. A key thing that has helped Lauren grow her business so quickly is her exceptional marketing talent. However, it’s her ability to listen to the needs of her audience and provide them with the solution they’ve been searching for that has really set her apart. Tune in today to discover the benefits of transitioning from one-to-one to one-to-many, and how you can set this process in motion!
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Episode Highlights

From Author to Educator

The Transition from One-to-One to One-to-Many

What Lauren Has Learned About Social Media

How You Can Make This Your Full-Time Career


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

851: Diversify Your Income - Part 4: Transitioning from 1:1 to 1:Many with Lauren Kay

In today's episode, I’m sharing what you need to know about the strategy of kickstarting your business from scratch, even if you think you have no existing audience. I’ve found that we tend to underestimate our existing network. From family and friends to colleagues and acquaintances, you likely have a web of up to 1,000 connections waiting to be tapped into. You’re probably not actually starting from zero— it's just a matter of harnessing those connections to build the life and business you’re wanting.
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In reality, the size of your audience doesn't actually dictate your revenue potential. I encourage you to put yourself out there and show up authentically, despite feeling vulnerable. Fear of judgment often holds us back, but stepping into the spotlight isn't just about gaining followers— it's about creating genuine connections and building a supportive community. Shifting my focus from numbers to nurturing meaningful relationships has not only been eye-opening but also empowering, and I'm eager to share this transformative journey with you on the podcast today!

Tune in to learn how to:

Convert Strangers to Buyers With a Digital Product 

Build Your Perfect Audience

Leverage Digital Products & Increase Your Audience

Use DMs to Communicate Directly With Your Followers

Balance Attracting New Followers With Nurturing Your Audience


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

850: How to Start a Business With ZERO Audience

Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go. 
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In today’s episode I’m sitting down with Melodee Fiske, a second-grade teacher turned food photographer, who went on to use her experience to educate others on how to build their own successful food photography company! Like other creators I‘ve interviewed, Melodee started by answering questions that were coming from the people around her. During that time, she balanced building her photography client base and sharing knowledge one-on-one before finally turning that knowledge into a course.
Tune in to hear about Melodee’s journey managing this transition, and find out where the tipping point lies between maintaining that balance and going all in on teaching. This episode was sponsored by Teachable.
Episode Highlights

From Teaching Second Grade to Food Photography [0:03:51]

How Sharing Her Knowledge Snowballed Melodee’s Career [0:10:29]

Finding Her ‘Why’ by Changing Careers [0:16:47]

What it’s Really Like to Balance Your Business with Teaching [0:20:11]

The Most Challenging Part of Launching a Course [0:24:59]

What Melodee Wishes She Had Known From the Start [0:32:17]

Key Advice For Anyone Who Wants To Create a Course or Start Teaching [0:37:31]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske

This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. 
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Episode Highlights

Where to Begin When You Don’t Know How to Build What You Need [0:01:34] 

What to Do When You Don’t Have an Existing Audience to Sell To [0:02:42]

How to Make Your Digital Product Look Professional and Polished [0:07:35]

One Way to Choose Which Idea to Actually Move Forward With [0:10:29]

When You Shouldn’t Move Ahead With Your Digital Product (Yet) [0:14:10]

So You’re Not a Tech Person, What Now? [0:18:20]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

728: How to Sell at a Range of Price Points and Close Different Kinds of Clients

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