Funky (B2B) Marketing

How to sell complex problems (when you can't do product-led growth) - Lennart Prange


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My guest is Lennart Prange, Co-Founder of Valuecase, aka The New Home for Sales.


He helps sales teams build a repeatable, watertight sales and prospect engagement process. From first touch to onboarding and beyond.


And today we're diving deep into the process, and we'll also discuss how B2B sales have changed in the last few years.


00:00 - Intro

0:14 - B2B sales changes with a 3-year-old SaaS company founder.
5:47 - Sales and marketing strategies for B2B SaaS companies.
10:21 - Product development and sales strategies for simple and complex products.
14:24 - Sales and marketing alignment for B2B SaaS companies.
18:22 - Streamlining sales and marketing handoffs for better customer experience.
23:12 - Sales enablement, qualification, and deal execution.
30:02 - Sales and marketing strategies
36:45 - Sales and marketing alignment.
39:36 - Marketing and sales alignment
42:14 - Sales strategies for early-stage startups
47:13 - Outro


Ready to build your and your team’s brand? Let’s get into it.


Connect with Lennart:

valuecase.com

https://www.linkedin.com/in/lennart-prange/


Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.


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#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

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Funky (B2B) MarketingBy Nemanja Zivkovic

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