Because of Sales

How to sell more by selling less


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In this episode of Because of Sales, Dylan Vergara and Jake Pastick break down a powerful truth from Citadel founder Ken Griffin: “If we’re all going to eat, someone has to sell.”


They dive into why sales is the foundational skill behind every successful career — from hedge fund billionaires to athletes and entrepreneurs — and why mastering it gives you leverage in any industry.


The conversation also explores different paths to wealth for sales professionals, from building a “boring” agency with recurring revenue to joining high-growth companies early and riding equity to millions.


They also unpack how to build demand before you need it, why referrals are the most underrated growth channel, and how “unselling” can actually increase trust and close more deals.


If you're in sales and thinking about long-term wealth, leverage, and positioning, this episode is packed with practical insights.

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