The Boutique Hotel Playbook: Secrets & Strategies Revealed

How to Sell Out Before You Open: The Pre-Opening Marketing Playbook for Boutique Hotels


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If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.


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Your rooms aren’t ready, the walls are bare, and the paint is still drying—but that doesn’t mean you can’t start selling.

In this episode, Yanique breaks down the Pre-Opening Playbook that helps boutique hotels generate revenue, demand, and loyalty before they even open their doors.

You’ll learn how to:

  1. Use virtual walkarounds to help guests “see” the experience early

  2. Build digital brochures, event guides, and waitlists that convert

  3. Automate your pre-launch inquiries to create instant cash flow

  4. Pre-sell wedding and group packages even while under construction

  5. Launch with buzz, bookings, and a warm audience ready to stay

If you’ve ever thought, “I’ll start marketing once the remodel is done,” this episode will change your mind.

Because the most profitable boutique hotels don’t wait for the ribbon-cutting to start promoting.

They start while the paint is still drying.


Key Takeaway:

Guests don’t fall in love with drywall or decor—they fall in love with the promise of the stay.

Your job is to sell that promise before you even open your doors.

🎥 Watch the full video and learn how to presell your next opening the smart way.

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The Boutique Hotel Playbook: Secrets & Strategies RevealedBy Yanique DaCosta