If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289

Your rooms aren’t ready, the walls are bare, and the paint is still drying—but that doesn’t mean you can’t start selling.

In this episode, Yanique breaks down the Pre-Opening Playbook that helps boutique hotels generate revenue, demand, and loyalty before they even open their doors.

You’ll learn how to:

1. Use virtual walkarounds to help guests “see” the experience early

2. Build digital brochures, event guides, and waitlists that convert

3. Automate your pre-launch inquiries to create instant cash flow

4. Pre-sell wedding and group packages even while under construction

5. Launch with buzz, bookings, and a warm audience ready to stay

If you’ve ever thought, “I’ll start marketing once the remodel is done,” this episode will change your mind.

Because the most profitable boutique hotels don’t wait for the ribbon-cutting to start promoting.

They start while the paint is still drying.

Key Takeaway:

Guests don’t fall in love with drywall or decor—they fall in love with the promise of the stay.

Your job is to sell that promise before you even open your doors.

🎥 Watch the full video and learn how to presell your next opening the smart way.

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289

Your property might be charming, but if your website is confusing or outdated, it’s costing you bookings every single day.

In this episode of The Boutique Hotel Playbook, Yanique DaCosta breaks down how small design choices—like button placement, page flow, and microcopy—can increase your direct bookings by 30% without spending a dime on ads or changing your prices.

Discover:

1. Why “pretty” websites don’t always sell

2. The biggest design mistake boutique hotels make (and how to fix it fast)

3. How to keep your property’s vintage soul while modernizing your guest journey

4. The simple homepage structure that turns browsers into loyal guests

If you want to attract premium guests, build a brand that feels unforgettable, and stop relying on OTAs to fill your rooms, this episode is your roadmap.

🎧 Listen now to learn how to turn your website into your highest-converting team member.

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289

Pretty photos may win you likes, but they won’t win you loyalty. In this episode, we uncover why relying on Instagram-worthy shots is one of the biggest mistakes boutique hotels make — and what to do instead.

You’ll discover:

1. Why likes don’t translate into bookings or repeat stays
2. The hidden costs of chasing aesthetics over guest experience
3. How memory science proves guests remember feelings, not just visuals
4. Three practical steps to turn stays into stories guests can’t stop sharing

If you’ve ever wondered why your stunning content isn’t driving long-term reputation or direct bookings, this is the episode you can’t afford to skip.

Listen now to shift from “pretty property” to unforgettable destination — and start building guest loyalty that lasts.

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289

Why do some boutique hotels consistently land in travel magazines and online features while others remain invisible? In this episode, we break down the exact steps to turn your property into a press-worthy destination that journalists, influencers, and guests can’t ignore.

Here’s what we cover:

1. The biggest mistakes boutique hotels make when trying to earn media coverage (and why they backfire).

2. How to transform your guest experience into reputation fuel that naturally attracts press and repeat bookings.

3. The secret to crafting a story journalists want to tell — and how to make your brand impossible to overlook.

4. Simple, actionable strategies to position your hotel for visibility and ongoing press mentions.

5. How to leverage coverage so it drives direct bookings and premium rates long after the feature goes live.

This isn’t about random press releases or hoping a blogger finds you. It’s about creating a brand and reputation so strong that the media comes looking for you.

If you want to stand out in a crowded market and earn the kind of attention that fills your rooms with high-value guests, this guide is your roadmap.

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289

What happens if Booking.com disappears tomorrow? Would guests still know how to find you—or would your hotel’s visibility vanish overnight?

In this episode, we unpack:

1. The silent mistakes boutique hotels make when relying too heavily on OTAs

2. Why being “listed” isn’t the same as being remembered

3. The hidden cost of letting Booking.com own your visibility

4. A smarter, future-proof approach to making your hotel discoverable on its own terms

This is for boutique hotel owners who want to stop being at the mercy of OTAs and start building a brand that drives direct bookings, guest loyalty, and long-term reputation.

Your hotel shouldn’t be just another option in a scroll. It should be the destination guests seek out by name.

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289

Waiting for the “perfect time” to market your boutique hotel? That delay is costing you empty rooms, lost revenue, and missed opportunities.

In this episode of The Boutique Hotel Playbook, I break down:

1. The costly mistake boutique hotels make by waiting for renovations or high season.

2. Why empty rooms today equal revenue you’ll never get back.

3. The hidden booking cycles your competitors already understand.

4. How to market your hotel while you build and create anticipation.

5. The mindset shift from “hotel operator” to “destination builder.”

If your occupancy is stuck and you’re tired of leaning on OTAs, this episode will show you why waiting is the most expensive choice — and what to do instead.

Stop competing on price. Start building a reputation that keeps you fully booked.

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289

Most boutique hotels unknowingly hand over their future to Airbnb and other OTAs. It feels safe because the rooms get booked—but here’s the catch: you don’t own the relationship, Airbnb does.

In this episode, we break down:

1. Why relying on Airbnb quietly kills repeat bookings and loyalty.

2. The hidden cost of letting platforms own your guest list.

3. How to stop renting guests and start building a guest community.

4. Three simple moves to take back control, reduce commissions, and grow direct bookings.

If you’ve ever felt like your hotel’s success is out of your control, this episode will shift your perspective.

Stop letting Airbnb own your guests. Start building loyalty, reputation, and direct bookings that last.

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Renovations are stressful, messy, and expensive — but they’re also one of the best marketing opportunities boutique hotels overlook.In this episode, we talk about:Why going silent during renovations is the biggest mistake you can makeThe real consequences of hiding until the “grand reveal”How to document the messy middle in a way that builds trust and excitementFour simple steps to turn your struggles into stories guests want to followIf you’ve ever wondered how to keep your hotel visible and bookable even while under construction, this episode will change the way you think about marketing.

Most boutique hotels don’t mean to, but they’re practically handing guests over to OTAs.

From clunky websites to invisible perks, the wrong moves online can make Expedia and Booking.com look like the smarter, safer choice—even when your property is exactly what the guest wants.

In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds, you’ll discover:

• The website mistakes that make direct bookings harder than OTA bookings

• Why guests don’t see any reason to skip OTAs—and how to change that

• The branding gap that quietly eats away at trust and profit

• Three fixes you can apply right now to shift guests back to booking direct

Because here’s the truth: OTAs aren’t just costing you commissions. They’re taking guest relationships that should belong to you.

So, if you’re ready to make direct booking the obvious choice for your guests, this episode is your starting point.

👉 And remember—this is just one of the strategies inside Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds.
Head to the next episode in the series where we’ll dive into another powerful way to increase direct bookings, build loyalty, and position your hotel as a must-visit lifestyle destination.

Because when you connect all these strategies together, you don’t just fill rooms—you stay Booked Solid all year long.

Most boutique hotels aren’t losing ground because of service. They’re losing ground because the market has shifted—and they’re still playing by old rules.

In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds, I break down why now is the best time to rethink your boutique hotel strategy, and what happens if you don’t.

You’ll discover:

• The economic shifts that make waiting a costly mistake

• How guest expectations have evolved (and why “good service” is no longer enough)

• Why local competition is fiercer than ever, from Airbnbs to new boutique entrants

• How to reposition your property as a lifestyle destination guests remember, rave about, and return to

Here’s the truth: standing still isn’t neutral. In today’s market, standing still means falling behind.

If you’re serious about attracting high-value guests, increasing direct bookings, and protecting your margins—it starts with an honest look at your current positioning.

👉 Book your Deep Dive Call here: https://hotels.theykmd.com

On this call, we’ll evaluate your branding, guest journey, and market positioning—and map out how your boutique hotel can thrive in a changing landscape.

Don’t wait. Because the market won’t wait for you.