If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

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What happens if Booking.com disappears tomorrow? Would guests still know how to find you—or would your hotel’s visibility vanish overnight?

In this episode, we unpack:

1. The silent mistakes boutique hotels make when relying too heavily on OTAs

2. Why being “listed” isn’t the same as being remembered

3. The hidden cost of letting Booking.com own your visibility

4. A smarter, future-proof approach to making your hotel discoverable on its own terms

This is for boutique hotel owners who want to stop being at the mercy of OTAs and start building a brand that drives direct bookings, guest loyalty, and long-term reputation.

Your hotel shouldn’t be just another option in a scroll. It should be the destination guests seek out by name.