The Bulwark: Across the Movie Aisle

How to Sell People on Movies


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A job too tough even for Don Draper?

We went a bit high-concept this week and asked how best to raise awareness about the existence of specific movies like Black Bag, which we reviewed this week. Between the decline of TV advertising and seating changes that reduce exposure to trailers, studios are having a tough time letting folks know about movies hitt…

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The Bulwark: Across the Movie AisleBy The Bulwark