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How to get out of emotional downturns and sales slumps
As you go through your sales cycle there will be a point where you hit a sales slump. You can have an emotional downturn in sales for multiple reasons. It helps you to know what has caused the sales slump and if it was induced by you.
Sales have patterns of success and failure. You can sustain a longer closing cycle when you know what to do to find success again. As you make a list you can mark off the items that will help you.
How to beat a sales slump
Your emotions can help your closing rate or you can lose deals. Before you struggle you can take action to pull yourself out of a sales slump.
Why you need tension in your sales process
You don't always have to be polite in sales. In fact, you can loose deals by being too agreeable with your buyers and or clients. Social conditioning can hurts and help salespeople. By being "too nice" you can be walked all over. Be acting like a jerk you can go too far. There is a sweet spot when you have tension with your potential client or client. Tension can actually help keep attention in the sales process.
Rapport can actually hurt sales
You may be trying too hard with rapport and losing deals because of it. Being too nice without pushing back can prove that you will not stand up for the buyer or the client when they need it. You could be trying too hard and it can come across as desperate.
Sales actions can feel like flirting
Social interactions like flirting rely on good and bad tension. The conversation, the timing, and your responses can feel like fun with a twist. You can take a look at these 4 books as a way to gain insights into adding pressure and tension into your sales process:
You can always go to a bar and watch the tension between people picking up on each other as a way to model your process. The best way to do this to make sure you are sober. Grab a glass of seltzer water or even a cranberry juice and discover how flirting and tension can help your sales.
You can watch movies to model tension
Look at any good movie with 2 people who don't get along in the beginning. Bad Boys with Will Smith and Martin Lawrence is the perfect example. The Avengers Movies are about tension as well. Take some time and learn as much as you can about tension and resolution. You will find that tension keeps the appointment interesting and your buyer engaged.
Rapport can feel manipulative
If you use a ton of rapport in sales it can make the buyer resent you and cause them to not feel like you are genuine. Your buyers can feel like you are taking advantage of them emotionally. There is a natural amount of tension in all relationships. Rapport plus good tension can allow you to say what needs to be addressed. Being too nice can be seen as supplicant behavior.
When you look at this combination of actions you can actually lose deals.
The problem with sales trainers
Some sales trainers and gooroos will say to always get agreement. When you always agree with a buyer you can be seen as spineless. Disagreement can be as powerful as a well-placed "no" in your interactions. Its ok if the buyer doesn’t like you in the beginning, the middle or the end. You can still close a deal without the “Likability” factor. It just takes more work.
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There is always another deal in sales
Most salespeople live on scarcity to close the deal and for them if there is no scarcity there is no deal. The real question is could you sell and close a deal without scarcity? What if your company or service ended specials and discounts? Would you be able to close the deal?
You sell how you buy and you buy how you sell
Can you live with this in your own life – when you learn this lesson it increases your sales skills. It is possible for you to stop selling only on discounts and develop new abilities and skills. When you learn how to sell without only using the price this skill helps you in every other deal you could be in.
Every Day Pricing was a mistake
One promotion every salesperson should study is EveryDay Pricing from JC Penny. Your buyers may like deals. You do need to know that when you have a target market you will want to know how they buy and make their decisions. There are other things you can do in order to induce a purchase. Discounting isnt the only way to close deals and make a sale.
You will want to look at see how you make your own purchases. When you know what "sets you off" to make a purchase you can increase your skills. If you buy off deadlines, you will probably buy off deadlines. There are some people who will not make a purchase from deadlines and specials.
Increase your sales skills
Your buyer will need a few things to make a purchase: Pain, Problem, Risk or Pleasure. When you dig in and take a look at when your offer is roled out does it contain a message for pain, problem, risk or pleasure?
A poll was held on my social media about what drives people nuts about salespeople. Here are the common issues people had with sales:
What’s weird is these elements are all part of the sales process at some point but yet we all buy anyway.
You will face problems with skinny deals
Deals, where you are not making much money on the commission, is considered a skinny deal. When you meet with buyers that dont want to pay the money you are asking for it can chew through your time and allow you to not be interested.
Skinny deals in sales are common
It doesnt matter what industry you are in there is always a deal you don't like to make. The skinny deal can come from lack of revenue, commission or the fact you are forced to be pulled away from other deals where you could be making money.
All industries have different types of buyers they work with. Everyone deals with cheap buyers or difficult buyers at some point. You do learn how to politely tell people "no" over time. You also find ways to hold your gross as well.
The keys to rejection in sales
Whenever you put time, energy, risk, effort or money on the line you have the elements for rejection. Skinny deals in sales typically have 3 or more of these elements.
When skinny deals go sideways
If you feel for the person you are meeting with and try to get them a great deal you can lose. Not everyone is gracious as to getting help. It may feel that the more you try to give aide the worse the deal gets.
What to do when you want to quit sales or quit a sales job...
Let's face it, at some point in time you will want to quit your sales job. It could be because the job is hard, the people you work with suck or even you have your own personal issues.
You will want to look at what is causing you to want to quit your sales job. What were the factors to lead up to you want to exit?
These questions may sound easy at first but answering them can be hard, real hard. The reason is you need to be honest with yourself about why you are feeling the way you do.
Is it a sales slump or is it more?
All of these questions are what you should be asking. It may very well be that you just hit a common cycle of your business and things are hard. These difficulties can be multiplied when you feel bad about yourself or when you have personal issues at home. Your sales problems can be compounded when you don't have money and are not making commissions.
You must master the sales process
Being in sales isnt supposed to be easy. In fact, it is meant to be hard. You deal with things other people in business do not have to for the most part and the largest area is dealing with rejection.
You can make yourself better at sales by taking the time to practice and invest in yourself. This is the foundation to start with if you are doubting if you should stay in sales. If you are struggling your go-to move should be to practice your sales process and get it on video to baseline where you are. In fact, you should video your presentation when you are at the top as well to compare what you are doing right vs what you have changed.
If you are really struggling go and get some help and share what you are going through. If you want to quit sales you do need to investigate why. Once you know the reasons why then you can take the appropriate acition.
The feeling of wanting to quit sales happens to the greenest of the salespeople all of the wat up to the veteran closer. You are not alone... Keep Going!
You will never hear anyone say, "I don't know what I did to make Monday such a good day. But whatever it was, I'm going to do it again tomorrow." If you've been in sales long enough, you know Monday is statistically the worst day of the week for bringing in revenue. Peak days bring in a majority of sales, while the other five days of the week struggle to catch up.
So why do salespeople make Monday their secret weapon? We all know how difficult it is for sales reps to begin producing quality sales efforts early in the week, but we don't want to suggest that teams should wait until Thursday or Friday before putting pen to paper. That's just too far away from a sales rep's normal workday to be effective. It doesn't leave enough time for a salesperson to develop a relationship with a prospective buyer and close a sale before the weekend arrives. While Tuesday may be statistically your best day for sales, here are some ideas on how you can ensure Mondays remain productive:
Think through how many salespeople come dragging in on Monday mornings, this is your competition in the office and out in the field – these guys are price matchers and or discounters. Its amazing most salespeople are truly lazy. They only produce when they see activity or sales being made by other salespeople. You have to work hard and smart to stand out in the crowd.
You have to be ready at the start of each sales week. Have your sales tools and sales support lined up and available for you, before you walk into the office on Monday mornings.
Make sure that what you need is waiting for you on your desk or on a nearby shelf – no scrambling around trying to find business cards, brochures, pens etc… If you want things done quickly and accurately imagine how much more productive everyone would be if those sales tools were always organized and accessible!
Fighting off those Monday morning blues can take some serious creativity as well as some actionable steps such as arriving
How to plan for a good Monday:
Why you need an Awsomeness Swipe file!
It's not a matter of if but when you will struggle. Whether you are a salesperson or an entrepreneur you will face issues. You will question if you are good at what you do, if you belong and if you should keep going. Having something to go back and take a look at and remind yourself of your feats, your wins and your exceptionalism does help.
What is an awsomeness swipe file
You have had events in your life that are great. These events may be small or big, known to you or known to everyone. When one of these incidents happen you find a way to memorialize it. This can be a quick selfie, a picture of the event or circumstances, or even a video. All of these pieces of information are categorized and then added to a central location. You can use awards given to you by others and even testimonials for your efforts.
Setting up your awesomeness swipe file
What works the best is for your swipe file is to have different types of information for you to go and look at. These articles allow you to see a full picture of what you have done.
You can anchor your Awsomeness swipe file
Anchoring is how you hold your emotion to an event. You can tie a feeling to action so that you can recall the emotions you need to move forward. You can use the same gesture over and over again when something goes well. Anchoring a feeling or emotion can be as simple as rubbing two fingers together covertly. You can be more overt and even make noise and use a well-pronounced gesture others can see.
Where you can store this awesomeness swipe file
Having your awesomeness swipe file accessible and easy to reach is one way for you to stay on top of selling and or closing deals. If you are struggling you want to be able to get to your good feelings and anchor as soon as possible. Here are just a few places you can store an awesomeness swipe file:
All too often salespeople and or entrepreneurs feel like they have lost and then struggle to get back on top. Having an awesomeness swipe file helps you find ways to keep going.
How to prepare the be recruited:
If you are in sales long enough you will be approached… especially when you are good.
Know this is a sales process
You will be told everything “good” and “perfect”
Be careful of too much upside. If the upside is sold more than the commission there may be a problem.
People who sell hope may just be selling a dream and trying to recruit you.
I wish I would have seen this pattern earlier in my life. Be willing to say “no” – too much upside is a sale and could be a danger sign and really could be desperation to get you in or a cover up for the problems
If its too good to be true there would be people lining up to sell
All jobs and employers have a problem – all companies have problems
Know what you want now (make a list)
What would you ask for?
What’s important to you
Reverse engineer every problem you could face in the industry and make a list. You want pain points in the day.
You are just as much in an interview as they are – ask really good questions. All types, Yes and no as well as situational
Be willing to say no – not all salespeople are good with getting or giving rejection. If it’s a no tell them and get on with your life
As a salesperson, there are people you will sell to that have the possibility of creating problems. These buyers trip up most salespeople in a variety of industries. These people can wreak havoc on your sales process and lead to frustration. If you are new to sales and or are in a sales slump you will want to know that these different buyers are normal to come across.
How you deal with these buyers can vary depending upon your sales knowledge. Taking the time to think through the list of buyers that challenge you is a powerful way to close deals and make your process easier.
Here are the 10 dangerous buyers if you don't know what games they are up to:
As you learn how to sell or as you sell you will want to know and understand what your kryptonite buyer is. This is the person or the people you struggle with. These 10 types of buyers may not be the one you struggle with the most. Map out the weird and or tough buyers you face so you know how to sell more.
Quitting a job in sales is not as easy as you think it is. You may think that walking away from an employer is cut and dry, it isn't. You have more on the line than you think.
Salespeople will say how they want to leave but they don't. There is a back and forth if you are doing the right thing. The sleepless nights, the concerns about family are difficult to deal with.
You will face rejection because you put in time, effort, and energy into your job. There is the feeling of loss and what could have been. There are all of the hopes and dreams of what could have been. You may have left another job to be at the one you work for now. You may even have picked the wrong place to work. Walking away from a sales job can be excruciating.
Emotional issues are a common problem on the way up to leaving a job. Stress, frustration, anger, loneliness, and even regret.
You may face a guilt trip from the manager, owner, and or owners of the company you work with. Know that your leaving is up to you and what you want.
Know what you want when you leave. There may be a possibility where they will try and keep you. It helps to have a list of things you want. If they press hard you can ask for too much. Know what you really want to stay vs you leaving.
Most people never talk about how to quit a job let alone a job you have in sales.
From the publisher's feed
The How to Sell Show with Scott Sylvan Bell
The How to Sell Show is a sales and business strategy podcast hosted by Scott Sylvan Bell, a business growth and exit strategy expert who helps companies increase revenue, build enterprise value, and become more attractive to buyers and investors.
This podcast focuses on how sales systems, communication, and negotiation drive predictable revenue and long-term business value. Each episode explores how selling, customer acquisition, and conversion are not just about closing deals, but about building a scalable, transferable company that can grow and eventually exit at a higher valuation.
Scott Sylvan Bell brings together real-world sales experience, consulting insight, and strategic thinking to show how sales performance impacts business growth, financial stability, and exit readiness. The How to Sell Show connects frontline selling skills to the bigger picture of building a valuable business.
Learn more about Scott Sylvan Bell:
https://scottsylvanbell.com/about
Business Growth Strategy:
https://scottsylvanbell.com/business-growth
Exit Strategy and Enterprise Value:
https://scottsylvanbell.com/exit-strategy