How To Sell To Early Customers Who Have Risks Buying From You?

You’ve got a new product you’re ready to start selling. And by some miracle, there’s already a major client ready to pull the trigger. There’s only one problem: You don’t know 100% if you can deliver for them.

A lot of people will advise you to fake it 'till you make it. Wrong.

Others will suggest you "just give it away for free". Worse.

Instead, you want to a) close the deal from a position of strength,

b) charge a lot of money,

c) but completely remove the risk for them.