In this episode of the Insurance Perspectives Podcast, host Kenny Hendricks sits down with members of the HawkSoft sales team, Paul Moyes and Linda Anderson, to explore the unique sales approach of HawkSoft. The conversation delves into the consultative sales philosophy that prioritizes building relationships over meeting quotas, the characteristics of HawkSoft customers, and the motivations that drive them. The discussion also highlights the importance of understanding the insurance industry and the value of long-term connections with clients.

Takeaways

• Understanding the customer's needs is paramount.
• The sales process should be tailored to the customer's timeline and needs, not the salesperson's agenda.
• A consultative approach fosters trust and leads to better customer relationships.
• Clear communication about goals and expectations is essential in the sales process.
• Slow down and take your time in the sales process.
• Do not talk down about competitors; focus on your strengths.
• Building relationships with clients is key to success.

Learn more about HawkSoft and their dedication to delivering a "purple cow" experience by visiting this link.

To get in touch with today's guests, email [email protected] or reach out below:

• Paul Moyes (click here)
• Linda Anderson (click here)

________________________________________________________________________

If you’re looking to reach out to HawkSoft, please email [email protected].

For more information on HawkSoft, visit:
https://www.hawksoft.com/
https://www.facebook.com/hawksoft
https://x.com/HawkSoft
https://instagram.com/hawkSoft

Intro/Outro music by Denys Kyshchuk from Pixabay