Many businesses aspire to move upmarket to enterprise, but there's a catch—long, sometimes painfully long, deal cycles and demanding customers can make it a challenging arena.

If your small business deals aren't fueling your growth, here's a tip: don't underestimate the mid-market advantage. Mid-market companies (typically with 50-250 employees) offer a sweet spot for scaling your business.

In this episode of Closing Time, we sit down with Steve Oriola, CEO of Unbounce, a landing page builder that recently acquired Insightly CRM. Both companies are key players in the SMB and mid-market space. Steve shares his insights on reaching this market, effective strategies for sales reps handling mid-sized deals, and an exciting preview of what the recent merger means for customers of both companies.

Watch the episode on YouTube.

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Connect With:

• Steve Oriola: LinkedIn

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube