Welcome to the Books Made Me Do It podcast! 🎉

“Story is the greatest weapon we have to combat noise because it organizes information in such a way that people are compelled to listen.”

In this episode of the Books Made Me Do It podcast, Catherine shares with us how to sell our products or services with storytelling through the 7-Part Framework she learned from Building A Story Brand: Clarify Your Message So Customers Will Listen, written by Donald Miller, American author, public speaker, and business owner.

Story is the most powerful tool in the world to captivate the human brain. When you learn to use story in your brand’s communication, your customers will finally pay attention to what you’re saying. You can learn to use story to clarify your message by following Donald Miller’s seven universal story points all humans respond to, which Catherine will guide you through in this episode.

You’ll finally learn the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for your website and social media! Are you ready to gain clarity on your message and communicate it in a way that your clients will hear it and respond to it?

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For more tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

➡️ Visit Catherine’s website: https://catherinepaquette.com/