In this episode of PODCAST AI by MATCH B2B, Benny Fluman shares powerful insights on how consultants can effectively "sell without selling" through audio marketing. Benny dives into the psychology behind audio-based influence and explains how to create content that naturally educates your audience and builds trust. You'll learn how to frame your offers through compelling storytelling, showcase client successes authentically without coming across as boastful, and master the art of subtle selling without resorting to pushy tactics. Benny covers how to craft natural-feeling calls-to-action, develop a podcast format that's truly binge-worthy, and strike the perfect balance between delivering value and promoting your services. Additionally, he outlines practical strategies for integrating podcast content seamlessly into your sales funnel and repurposing episodes into engaging blogs, social posts, and newsletters. Tune in and discover how to transform listeners into loyal clients—without ever feeling salesy!