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How to Set a Budget for Google Smart Shopping Campaign?
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So, if you're running smart shopping at let's say $100 a day, what sort of budget would you allocate for DSA and the shopping?
In the very beginning, smart shopping and standard shopping, I'd probably go 50 50. Okay. And just initially when you're trying to grease the axle. But over time, you want smart shopping to have 80% to 90% of your budget, that everything on the prefaces is meant only for signals and the assumption is going to be those expenditures are inefficient. So, if you're running standard shopping at a loss, that's okay.
If you're running, you know, I mean, honestly, anything that's running at a loss, what you wanna do and the way to do this, it's really easy. Turn it off, see what your ROAS dips too. Turn it back on, see what your ROAS raises to. There's no, how do I say this? Those there’s no correlation attribution setting in Google Ads. Yeah. You know, Google's not gonna tell you what the things ancillary to what you're currently running cost you or make you. So, you have to pay attention to those things yourself.
I do like in 50 50 by the way is very aggressive to take away from smart shopping but I do like giving and I don't just mean standard shopping. I mean, anything that would drive conversions. When smart shopping first starts, you need it to see purchases. So, if you can get those from standard shopping, great. If you can get them from YouTube, great. If you can get them from Facebook, I hate Facebook. If I could set it on fire tomorrow, I would. I think Mark Zuckerberg's a petulant child thief.
I can't stand him but it has quality traffic. So, if you can get conversions from anything in the very beginning, invest in those conversions even if it's an inefficient acquisition cost because it's not about, it's not about efficiency in the beginning. It's about figuring out who buys from you. Yeah. The other really interesting thing is when your smart shopping campaign plateaus and it will all the time.
Find a new traffic source like Reddit Ads or whatever and you'll notice that when you find a new traffic source, you just broaden Google's horizons. They're like, oh wow, the people buy it from me too. Interesting. I and you, the Google Display Network is the most prolific thing on the internet. It reaches 90% of all internet users on the site. 65% are reached daily. Google can't in front of everybody. The issue is teaching Google who these people are. So, the cool thing about smart shopping is every new traffic channel just became your best friend.
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By Uzair KharawalaThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
So, if you're running smart shopping at let's say $100 a day, what sort of budget would you allocate for DSA and the shopping?
In the very beginning, smart shopping and standard shopping, I'd probably go 50 50. Okay. And just initially when you're trying to grease the axle. But over time, you want smart shopping to have 80% to 90% of your budget, that everything on the prefaces is meant only for signals and the assumption is going to be those expenditures are inefficient. So, if you're running standard shopping at a loss, that's okay.
If you're running, you know, I mean, honestly, anything that's running at a loss, what you wanna do and the way to do this, it's really easy. Turn it off, see what your ROAS dips too. Turn it back on, see what your ROAS raises to. There's no, how do I say this? Those there’s no correlation attribution setting in Google Ads. Yeah. You know, Google's not gonna tell you what the things ancillary to what you're currently running cost you or make you. So, you have to pay attention to those things yourself.
I do like in 50 50 by the way is very aggressive to take away from smart shopping but I do like giving and I don't just mean standard shopping. I mean, anything that would drive conversions. When smart shopping first starts, you need it to see purchases. So, if you can get those from standard shopping, great. If you can get them from YouTube, great. If you can get them from Facebook, I hate Facebook. If I could set it on fire tomorrow, I would. I think Mark Zuckerberg's a petulant child thief.
I can't stand him but it has quality traffic. So, if you can get conversions from anything in the very beginning, invest in those conversions even if it's an inefficient acquisition cost because it's not about, it's not about efficiency in the beginning. It's about figuring out who buys from you. Yeah. The other really interesting thing is when your smart shopping campaign plateaus and it will all the time.
Find a new traffic source like Reddit Ads or whatever and you'll notice that when you find a new traffic source, you just broaden Google's horizons. They're like, oh wow, the people buy it from me too. Interesting. I and you, the Google Display Network is the most prolific thing on the internet. It reaches 90% of all internet users on the site. 65% are reached daily. Google can't in front of everybody. The issue is teaching Google who these people are. So, the cool thing about smart shopping is every new traffic channel just became your best friend.